Restaurant Marketing Sr Analyst

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
**Restaurant Sr Marketing Analyst - Mexico**

As a Restaurant Marketing Sr Analyst you will be responsible for leading the execution of marketing strategies for city key accounts (CKA) in Mexico. This position is part of the Restaurant Marketing team for the food delivery business.

Role Responsibilities:
**Duties and Responsibilities**
- Work with our Restaurant marketing lead & CKA mkt team on creating the city key account marketing strategy to drive orders and increase brand positioning in Mexico.
- Creative and innovative thinking to solve complex problems with the most effective use of resources
- Develop and execute from owned media and 360 marketing strategies and campaigns based on market and user research and insights from operations, PR and business intelligence teams to improve business results. Use relevant media channels, events, partnerships and sponsorships.
- Use internal data to find relevant insights that transform into effective marketing
- Remain fully informed on market trends and marketing campaigns and implement best practices
- Reporting each marketing initiative, KPIs and measure ROI.
- Data-driven decision making to improve the performance of our marketing efforts, prioritizing initiatives based on the highest potential impact.
- Cross-team collaboration with different business areas and business units to successfully develop synergies and innovative strategies.

Role Qualifications:
**Requirements**:

- Communications, Marketing, Business Administration major preferred with over 3 years of experience.
- Previous experience (2+ years) in a marketing role executing communication campaigns is a must. If you would like to make a difference with a fun, creative & engaging campaign this is YOUR role.
- Fluent both in Spanish and English (mandatory)
- Excellent communication skills and ability to influence diverse stakeholders
- Solid strategic marketing thinking
- Results and performance driven
- Strong analytical and numerical skills to frame marketing strategies, understand results and support proposed approaches.
- Easy to adapt and flexible towards a multicultural team
- Experience in ride hailing, consumer goods, food delivery, tech companies and highly dynamic companies is a plus.

EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.