Sr. Technical Marketing Analyst

hace 4 semanas


Ciudad de México Fjuri A tiempo completo

Company DescriptionAt Fjuri, you will have the opportunity to develop strong marketing and analytical acumen as you work with other marketers and analysts on a broad range of marketing challenges. We value transparency, data, learning, and agility over politics, opinions, egos, and rigid processes. We provide competitive compensation, flexible time off, a work-from-anywhere policy, and ongoing training opportunities for all Fjurians.**Job Description**:We are currently hiring for a Sr. Marketing Technical Analyst who will be responsible for tackling a broad range of marketing challenges on behalf of our clients: from research to strategy to execution. You will use your analytical abilities, critical thinking, and data fluency to help develop and execute approaches to solve our clients' challenges.Consulting work is varied and rigorous, with engagement details and scope determined by the client’s specific challenge. A typical engagement involves working with the client to gather information and data to understand and frame the problem, developing an approach to solve the problem within a given timeframe, performing research and data analysis to develop recommendations, gaining buy-in for our recommendations, and then working with the client and your team to implement those recommendations.**Responsibilities**- Be the technical lead for teammates throughout engagements to understand client challenges, request data, communicate findings, and implement solutions.- Build and maintain SQL/Python/R queries to create connected data sets & predictive analytics models, i.e. MTA/MMM.- Build and maintain dashboards in Tableau and Power BI.- Perform analysis to surface insights and relevant facts.- Visualize analyses and build slides to present findings.- Support business development and internal processes between engagements.**Qualifications**:- 5+ years in marketing measurement, data, analytics, and reporting as an analyst to Enterprise companies either in consulting services capacity or as a practitioner on the client side.- Working knowledge of B2B marketing and media strategies that deliver on key business metrics, planning, and buying to better inform the overall marketing measurement approach, demand generation, and ongoing ROI/ROMO management.- Working knowledge of marketing measurement approaches, i.e. econometric modeling, digital multi-touch attribution, experimental A/B testing, predictive modeling, etc., and able to advise when and how to best leverage those approaches.- Working knowledge of software or approaches that enable full marketing ROI management used to rally organizations to embrace a data-driven decision-making culture to maximize marketing impact not necessarily in terms of implementing those software/tools, but able to advise when and how to leverage them.- Excellent analytical and communication skills; develop presentations- ** Core Competencies**: Marketing Analytics, SQL, R, Python, Tableau, SaaS, Multi Touch Attribution (MTA), Media Mix Modeling (MMM), Data Visualization, Google Analytics and Adobe Analytics, Digital B2C Tactics (SalesForce Marketing Cloud, Google Ads, Adobe Ad Cloud, Facebook, etc.), Portfolio Planning, Consulting, ROI Management, Analytics Operations, Measurement Frameworks, Excel and Powerpoint to turn raw data into actionable insights.- Ownership mentality and a drive to deliver measurable impact to clients.Additional Information



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