Sr Analyst, Marketing Technology Measurement

hace 1 semana

Ciudad de México Warner Bros. Discovery A tiempo completo

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are**

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Your Role Accountabilities**

**Reporting Data Feed** Implementation &** Monitoring**
- Set-up campaign reporting feeds to support measurement of global marketing campaigns.
- Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
- Respond to analytics teams' troubleshooting requests.
- Identify enhancements to streamline reporting feeds and monitoring workflows.

**Cross-Functional Communication**
- Connect regularly with subscriber acquisition strategy leads to understand measurement needs and communicate capabilities.
- Liaise with major advertising partners (Google, Facebook, TikTok, etc.) to identify new measurement features.
- Manage external brand agencies to ensure best practices regarding taxonomy and spend entry are followed.

**Taxonomy and Spend Remediation**
- Collaborate with regional brand agencies to resolve spend and taxonomy errors in digital and offline files.
- Work with acquisition teams to correct taxonomy issues in digital ad platforms.
- Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary.
- Follow up with relevant teams (agencies, marketing, etc.) to resolve issues.

**Qualifications & Experience**
- 3 or more years of experience in marketing technology or paid marketing data reporting operations
- Experience automating the aggregation of disparate data is preferred
- Must have strong written and oral communication skills
- Fluent in English
- Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic)

**Nice to have**

Bachelor’s/University degree (Business, Math, Economics preferred)

**How We Get Things Done**

**Championing Inclusion at WBD

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