Customer Insights Lead

Hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis **Responsibilities include**: - Provide relevant insights to ensure brands deliver focused, distinctive marketing (driving FFR growth) - Launch & maintain Creative Excellence KPI, holding marketing and CAORs accountable for FFR/HVB delivery. - Tie Demand Spaces and Creative excellence to brand tracking insights (Brand Power) - Lead the commercial implementation of Ehrenberg Bass philosophies of growth, embedding into measurement. - Leverage social listening practice for brand equity, creative and earned insights - Collaborate across PDM & GMR disciplines to deliver united and holistic reporting, KPI development and tracking - Distill large marketing data sets into actionable insights and recommendations, expert storyteller on human behavior blended with strong commercial acumen - Deliver reporting updates to Country CMOs as needed - Develop and implement one common creative measurement strategy - deliverables and delivery process (i.e. dashboards, reporting, strategic insights and recommendations) - Educate agencies on GM’s standardized performance measurements, ensuring alignment of Key Performance Indicators and advising on how campaign measurement can assist in driving better business decisions. - Proactively work with brand director, performance team and other key stakeholders to help them identify opportunities to improve brand positioning strategy and creative enhancements. - Lead creative, Customer Insights, Demand Spaces and EBI learning agenda development across teams - Participate in measurement/KPI planning for existing and emerging channels, establish KPIs with CAORs **Additional Job Description**: **Demonstrated Experience**: - 5-7+ years’ experience with brand equity and creative analytics and marketing analytics in general - Experience in strategy, media activation, creative development - Experience in guiding campaign analytics across creative, market segmentation and brand health insights - Experience in managing insights for strategic planning - equity, brand positioning, creative maturation - Able to build frameworks that advance GM marketings ability to build holistic, consumer centric brand strategies - Expert in Creative analytics with a deep knowledge of methodologies across channels, survey to observational analytics, pre, post, always on and dynamic testing approaches - Excellent collaboration skills across diverse internal marketing teams, creative agencies and media vendors - A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up - Demonstrated ability to work proactively and independently while also collaborating with stakeholders - Highly organized and process-oriented, easily able to manage and prioritize multiple high priority projects - Comfortable establishing and enforcing new standards and processes to ensure alignment In case you need any reasonable adjustment to continue with your process, let your recruiter know. **Non-Discrimination and Equal Employment Opportunities** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors. **About GM**: Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us**: We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Non-Discrimination and Equal Employment Opportunities**: General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. **Accommodations**: