Conversion Rate Optimization

hace 2 días

Álvaro Obregón CDMX, México Onda A tiempo completo

**Responsibilities**:

- Use data analytics tools to track and analyze and interpret user behavior, conversion rates, and other key performance indicators (KPIs)
- Develop optimization strategies by identifying opportunities for improvement in the user journey and conversion funnel. Create and implement A/B and multivariate tests to optimize landing pages, website content, and user interfaces
- Work closely with UX/UI designers, developers, and marketing teams to ensure that optimization strategies are aligned with overall business goals and executed effectively.
- Review and provide recommendations on all key conversion points within marketing funnel, looking for ways to increase efficiencies.
- Gather insights through user surveys, heatmaps, session recordings, and other research methods to understand user needs and pain points
- Generate regular reports on conversion metrics, test results, and optimization performance. Present findings and recommendations to stakeholders
- Keep up to date on the latest trends and best practices in conversion rate optimization, user experience, and digital marketing

**Qualifications**:

- Proven experience (at least 5+ years) as a CRO Specialist or similar role, with a strong portfolio of successful optimization projects
- Proficiency with CRO tools and platforms such as Google Optimize, Optimizely, VWO, etc
- Strong analytical skills with experience in data analysis and interpretationExperience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS, A/B testing tools, site analytics (Google Analytics 4) and business intelligence tools
- Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale
- Excellent understanding of UX/UI principles and digital marketing strategies
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
- Strong communication skills, with the ability to present data-driven insights and recommendations clearly to stakeholders
- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field a plus, but not required

**Additional Info**:

- Fully remote
- 1099 contractor position
- Flexible hours but availability for client communication during business hours

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