Lead Generation Nurturing

hace 1 semana

Guadalajara, México MUEBLES DE OFICINA A tiempo completo

**Vacante para la empresa MUEBLES DE OFICINA en Chapulpetec -Guadalajara, Jalisco**:
EMPRESA LÍDER Y CON MAS DE 50 AÑOS EN EL MERCADO, DEDICADOS A LA FABRICACION Y COMERCIALIZACION DE MOBILIARIO DE OFICINA SOLICITA:
Lead Generation & Nurturing

Lic. Mercadotecnia y/o a fin
25 a 45 años

EXPERIENCIA:

- Mínimo 4 años de experiência en pauta digital.
- Mínimo 3 años de experiência con CRM/Marketing automation.
- Mínimo 2 años de experiência SEO.
- Mínimo 1 año de manejo avanzado de Google Tag Manager.
- Inglés intermedio u avanzado.

CONOCIMIENTOS:
Plataformas de publicidad digital: Dominio de herramientas como Google Ads Manager, Meta Ads Manager, LinkedIn Ads, TikTok Ads, etc.
Pauta digital (SEM/PPC) avanzada: manejo de Google Tag Manager (GTM), configuración de eventos personalizados en GA4 y pixeles (Meta, LinkedIn, etc.), A/B testing e iteración para incrementar rentabilidad a través de segmentación y audiencias con alto ROAS.
Básicos de web: Entendimiento de HTML5 y CSS3.
Manejo de “Content Management Systems” (CMS), “drag and drop web builders” y plataformas de ecommerce: Ejemplo: Wordpress, Elementor, Shopify, WooCommerce, etc.
Herramientas SEO: Ejemplo: Google Search Console, Screaming Frog, aHrefs, SEMrush, etc.
Manejo de plataformas CRM/Marketing automation: Ejemplo: Hubspot, Clientify, ActiveCampaign, Marketo, Pardot, etc.
Herramientas de web analytics: Ejemplo: Google Analytics 4, Microsoft Clarity, Google Tag Manager, etc.

RESPONSABILIDADES:

- Lograr la meta de nuevos leads/registros dependientes de publicidad digital así como de oportunidades de base de datos antigua.
- Liderar los esfuerzos de pauta digital (SEM, PCC, etc.) a través de un trabajo en equipo con agencias externas.
- Asegurar que el trabajo de pauta digital tenga una dinámica y naturaleza de constante mejora y optimización basado en encontrar y brindar valor a audiencias/segmentos de alta rentabilidad con la mejora de indicadores clave (CPM, CPC, CPConversion, ROAS, etc.).
- Retroalimentar los insumos entregados por el Brand Manager (ej. copys, artes, videos, etc.) y trabajar en conjunto para mejorar la calidad de los anuncios en las diversas plataformas publicitarias.
- Incrementar el posicionamiento orgánico mediante la ejecución de una auditoria y plan mensual SEO así como la gestión de implementación del mismo.
- Analizar y dar seguimiento a los resultados de la página web para encontrar puntos, momentos y acciones de conversión, así como gestionar las modificaciones para mejorar e incrementar las mismas.
- Gestionar y administrar la plataforma de CMR/Marketing automation.
- Crear y administrar “workflows” automatizados para campañas “always on” en las diversas etapas del “buyers journey”.
- Incrementar la tasa de oportunidades de negocio con base de datos antigua para generar recompra.

OFRECEMOS:
$30,000 Sueldo mensual (antes de impuestos)
Prestaciones de ley

HORARIO:
Lunes a viernes de 8:30am a 6:30pm y sábados medio día (UNO SI y UNO NO)
El lugar de trabajo Tienda Chapultepec

**Nível de educación deseada**:
Superior - titulado

**Nível de experiência deseada**:
Nível Experto

**Función departamental**:
Marketing / RRPP / Comunicación

**Industria**:
Manufactura, Bienes de Consumo

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