Demand Generation Manager

hace 1 semana

Guadalajara, México Incrementum A tiempo completo

**About the role**:**Key Responsibilities**:**1. Digital Strategy Execution**:- Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline.- Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.**2. Website Performance & Experimentation**:- Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.- Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.**3. Campaign Analytics & Optimization**:- Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.- Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.**4. Collaboration and Influence**:- Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.- Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams.- Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations.**Required Skills & Qualifications**:- 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.- Extensive hands-on experience managing paid media channels and optimizing digital performance.- Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.- Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).- Excellent project management skills; capable of managing internal projects and multiple external vendors.- Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.- Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.- Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.- The ability to self-direct and self-start and work independently as well as within and across teams.- Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).**Nice-to-Haves**:- Experience managing a marketing website.- Prior experience in a growth-stage or scale-up SaaS business.- Familiarity with content personalization, dynamic content, or account-based web experiences.- Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.).- Experience selling software to finance, product, or engineering roles.**Benefits & Perks**- Health, dental, and vision insurance plans.- Medical and dependent care flexible spending accounts.- Paid monthly mental healthcare access with Headspace.- Open PTO - because making time for life is important- 13 paid standard holidays each year, including a company-wide Winter Break.- 401(k) savings plan with company match- MacBook laptop.- Paid parental leave.- A collaborative, entrepreneurial learning environment with a proven playbook.

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