Market Research Lead Analyst

hace 15 horas

Ciudad de México Citi A tiempo completo

**Responsibilities**: - Lead key consumer insights projects including co-creation, concept development and validation, and usability testing. - Drive the research model among the key journeys and products. - Evolve the different research methodologies and ways to gather consumer feedback for both product and customer experience engagements. - Help drive the net promoter score and how our products, service and brand impact our progress through customer insights and research. - Able to articulate a deep understanding and knowledge of various ways to collect customer insights. Fluently speak to how research impacts the business model. - Develop a working theory on how good customer experience impacts our key performance indicators (e.g. net promoter score, brand preference, etc.) as well as the business objectives, revenue and cost saves. - Provide advocacy and support on projects which impact the business to deliver/exceed the business plan. - Offer user experience feedback at all phases of the project life cycle from project conception to implementation. - Ensure business principles and standards are met for all project engagements. - Partner with cross-functional to deliver customer insights; monitor project task execution and timeliness adherence. - Build relationships across key stakeholders and 3rd party research vendors as part of the business model. **Qualifications**: - 6-10 years of experience **Education**: - Bachelor’s/University degree, Master’s degree preferred This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. - **Job Family Group**: Marketing - **Job Family**: Market Research - **Time Type**: Full time - Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**. View the **EEO Policy Statement**. View the **Pay Transparency Posting

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