Customer Marketing Coordinator Modern Trade

Posted 23-Sep-2024 Job type Full time Country Mexico Location Tultitlan, Mexico Lead recruiter Giulia Aglieri Rinella Function Commercial Reporting Line Customer Marketing Director On-site/Remote On-site Level of experience Individual Contributor/Support (Non - Managers) Contract type Permanent YOUR OPPORTUNITY Your Opportunity As the Customer Marketing Modern Trade Coordinator, you will play a crucial role in driving the performance targets of brand activities within the modern channel, creating value for our company. Your responsibilities include implementing customer marketing strategies, tracking and measuring brand initiatives, and managing the marketing budget. You will also participate in the planning and execution of consumer and customer programs, acting as a key representative of Bacardi in their interactions with our brands. Additionally, you will contribute to our "Best 10" strategy, ensuring that the needs of our consumers and customers are prioritized in all brand decision-making and planning. About You To succeed in this role, you should have experience in understanding customer and channel dynamics, along with strong English language skills. Preferred qualifications include experience in customer marketing and familiarity with the spirits or beverage industry. RESPONSIBILITIES With our consumer at the heart your key focus will be Develop, adapt and define commercial planning and strategy with modern trade customers (SSS,Clubs and Convenience) **Decision making capacity thru deep analysis considering**: Sell In, Sell Out, DOH, Nielsen **Strong co-working with sales & marketing teams**: Short and long term planning developing strong building blocks to improve our presence on trade. Be accountable for POS visibility, promotions and measurement. Oversee all marketing activities, take metrics, and write performance reports. Develop brand strategies landed to customer particularity and differentiation. Clear communication with POS team, develop of execution guidelines and picture of success. Speed to market - Strong sense of urgency. Budget management and efficiency by brand and customer. Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) SKILLS & EXPERIENCE The skills and experience needed to create your legacy University degree in Marketing, Business Administration or Industrial Engineering Min. 5 years of experience working in Marketing / Customer Marketing or related field. Accountable for delivery brands and customers performance targets (revenue, profitability, share) Easy to adapt personality on corrective action to achieve agreed objectives Understand how to bring value on the brand Category P&L Previous experience on Fast Moving Consumer Goods Demonstrable track record of performance and delivery of results Strong communication skills Budgeting Computer Proficiency (Word, Excel, PowerPoint) Interpret market data analysis tools (e.g. Nielsen, IWSR and similar) Fluency in English and Spanish is required. Personal Qualities Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you will be expected, as a leader to be a role model of the next 5 elements: Focus Externally to Win/ Drive Execution & Results/ Lead Strategically & Know your Business/ Make the Matrix Work/ Lead by Example LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. **Belonging**: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become **Self-Awareness**: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others **People Agility**: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance **Results Agility**: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. **Mental Agility**: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with **Disclaimer**: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national ori