Loyalty Senior Management

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
Join us to redefine what loyalty means in a marketplace that touches millions of lives. As our Driver Sr. Manager of Loyalty, you’ll be at the heart of shaping how we build lasting relationships with our users across Spanish Speaking Latin America. This is not just about rewards—it’s about designing a world-class loyalty experience that drives long-term retention, makes every interaction meaningful, and sets a new standard in our industry.

In this role, you’ll own the full loyalty strategy: defining how we reward our users, designing the delivery mechanisms, and ensuring our program sparks both excitement and engagement. You’ll work side by side with product, marketing, operations, to transform insights into innovative programs that move the needle. If you’re a builder who thrives at the intersection of strategy and hands-on execution, it’s your opportunity to build the future of loyalty in a marketplace that millions of users rely on every day

Role Responsibilities: Build the Future of Loyalty: Design and lead a loyalty strategy that keeps users engaged, delighted, and coming back again and again.

Design Rewards that Matter: Create and optimize benefits that balance user joy with business impact.Turn Data into Innovation: Use insights and performance data to spark bold experiments and design breakthrough loyalty programs that push the boundaries of what’s possible.Collaborate to Win: Partner with Product, Marketing, Finance, and Ops to embed loyalty into the entire user journey.
- Lead with Impact: Inspire, coach, and grow your team while setting bold goals and creating a culture of innovation and accountability.
- Hands-On Leadership: Combine high-level strategy with a willingness to engage directly in pilots, analytics, and new initiatives to keep momentum strong

Role Qualifications:

- Proven Experience: 8+ years in loyalty, lifecycle, growth, or marketplace roles with a track record of driving measurable impact.
- Visionary Leader: Experience building and scaling teams, setting ambitious goals, and leading them to success.
- User Obsessed: A sharp instinct for what motivates users, and how to design programs that truly resonate.
- Data-Driven & Curious: You don’t just look at the numbers—you uncover the story behind them and act on it.
- Thrives in Change: Energized by fast-moving, ever-evolving environments where creativity and adaptability are key.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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