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Market Marketing Leader

hace 2 semanas

Tlaquepaque, México Hewlett Packard A tiempo completo

HP is leading the future of work, and this role will bring the brand to life within a growth market. This marketing executive will lead the Latin America Marketing function within a multi-country market environment (includes Mexico, Central America, Peru, Bolivia, Colombia, Argentina, Chile, Paraguay, Uruguay and Brazil). The role is responsible for attributable marketing activities that drives strong business results, inclusive of commercial innovation, market activations, and strategic alignment across the business. Operating within a commercial first organization, this executive must be both a highly skilled B2B marketer as well as a strong leader of people, driving employees to growth and market success. The role requires full accountability for marketing success in LATAM, including strategic alignment across the business, category, sales, and at WW marketing and market levels, campaign activation, measurement and best in class audience insights and forecasts. The role will also be accountable for quarterly marketing execution leveraging Alliance partner funding and coop plans in collaboration with Sales teams. This executive acts as a key advisor to executive management in influencing the strategic direction of the business and reports to both Global PS and Print Leaders, while partnering with local Market Directors and staff.

**Overall Responsibilities**
- Will function as the LATAM HP brand champion, driving commercial innovation across all parts of the business and creating new ways of leading the future of work.
- Accountable for setting overall initiatives, allocating financial and labor for programs and projects, org design and ensuring timely and effective delivery of quarterly Marketing plans.
- Leads the team and corresponding managers, provides strategic guidance, implements engagement plans and manages career and goal setting processes.
- Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer/end user journey.
- Leads activations across all marketing plan deliverables and milestones with cross-functional teams. Leads investment tracking, prioritization and strategic output of Marketing projects across the LATAM organization.
- Drives a culture of accountability and measurement across the organization, optimizing and driving performance accordingly.
- Consults with business leaders at executive levels to drive and influence strategic decision-making within a broad scope (e.g., mitigating risk, approving significant programs/deals).
- Responsible for remaining up-to-date on current and emerging trends and technologies in the area of Marketing and how they can be incorporated into the overall strategy for investment optimization.

**Key Qualifications**
- Proven experience in delivering successful end-to-end marketing programs or campaigns, from concept to execution to reporting and optimization. In-depth knowledge on media, online customer experience (UX), omnichannel journeys, search engine marketing and digital optimization, web analytics, content mgt, data analytics and measurement, ABM, creative process and marketing technologies.
- Employs a balance of brand and performance marketing skills dependent on campaign and audience segment.
- Excellent project management and prioritization skills.
- Excellent people management skills, including leading remote teams across multi country markets and ability to build robust succession plans.
- Strong problem-solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for business growth
- Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
- Ability and experience communicating to a wide range of constituents across functions, organizational levels and cultures; proven experience leading through influence in a matrix organization - working with both global and local organizations in a multi-country environment.
- Ability to communicate and interact effectively with both technical and non-technical team members.
- Clear understanding of Marketing best practices to drive improved conversion.
- Excellent written, presentation and oral communication skills.
- Promotes a work environment that fosters creativity, innovation, rational risk-taking, and tradeoffs.

**Education and Experience Required**
- First level university degree with a focus in Business, Marketing or Communications; MBA strongly preferred.
- 10+ years of experience in marketing management with direct oversight of media planning, campaign adaptation and creation, budget execution, long term planning, partner mgt, agency relationship, digital marketing, growth models, measurement and budget optimization.
- Typically 5+ years of people management experience, including remote/multi-country teams.
- Track record of investment accountability on a measurable basis at s