Brand Manager Hematología

hace 2 semanas

Ciudad de México Eli Lilly A tiempo completo

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

**Job Title: Hematology Brand Manager**

**Overview**:
As a **Brand Manager**, you will be responsible for developing and implementing brand strategies and tactics to successfully launch a key product in the Mexican market. You will work closely with cross-functional teams, Key Opinion Leaders (KOLs), and regional teams (LATAM & Global) to ensure the effective execution of business and marketing plans.

**Key Responsibilities**:

- Develop and execute brand strategies aligned with business objectives.
- Lead and implement a multi-channel strategy to maximize product impact.
- Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders.
- Coordinate with cross-functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies.
- Manage allocated budgets for marketing campaigns and commercial activities.
- Monitor product performance using key metrics and make strategic adjustments as needed.
- Ensure compliance with regulations and promotional engagement guidelines in all marketing and commercial activities.

**Qualifications**:

- 1+ years of marketing experience, preferably as a Brand Manager (desirable).
- Previous experience in sales or as a Sales Representative (desirable).
- Strong knowledge of strategic planning, brand positioning, market segmentation, and multi-channel campaign execution.
- Analytical skills and strategic thinking.
- Excellent communication skills in Spanish and English.
- Proficiency in digital tools and software (Teams, Excel, Word, PowerPoint).

**Preferred Skills & Competencies**:

- Experience in launching new products.
- Knowledge of the therapeutic area.
- Ability to work under pressure and navigate ambiguity.
- Strong leadership, project management, and decision-making skills.
- Innovative mindset with a willingness to take calculated risks to enhance the customer experience.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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