Digital Content Editor

**Company Description**
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

RESPONSIBILITIES OF THE JOB:

- Ensure that all ‘in life’ content is built to brand guidelines, reflects the IKEA brand values, copy and visual identity, tone of voice and quality standards and through this contribute to an optimal digital consumer decision journey.
- Plan the style and relevance of copy required and the frequency with which it will need updating; create schedules, agree and follow-up on deadlines.
- Ensure the copy on the IKEA country website translated from global content is accurate and of high creative quality, creative guidelines and search keyword strategies by the SEO external agency is applied and the IKEA tone of voice is met.
- Partner with functions (e.g. PR, marketing team, customer relations) across the organization to define and develop relevant local content in order to optimize web content and functionality.
- Support and take full ownership of planning and project management for web content projects and campaigns in the Commercial Calendar.
- Work in close relationship with the Web Merchandiser to secure commerciality online.

**Qualifications**
Motivation:

- Highly self-motivated with a passion for the nuances of writing for the web and appreciation for the needs and expectations of users and the online customer journey.
- Continually looking for ways to improve the business & people together.
- Interested in the world wide web, its relevance today and the potential this gives IKEA.
- An interest in home furnishing and the ability to identify with the value of IKEA products.
- Highly collaborative with a strong sense of ‘togetherness’ to achieve the goal.

Knowledge:

- IKEA Brand, Culture & Values
- Up to date knowledge of web content best practices and online market trends.
- Deep understanding of communicating to your customers in your Country.
- Have a broad understanding of copyright laws and data protection.
- Understanding of user-centric web content and a strong instinct for usability and effective content organisation.
- Knowledge of how to maintain logical directory structure and files on web server, including the handling of naming conventions.
- Knowledge of the fundamentals of grammar, syntax, style and punctuation.
- Basic understanding of web coding
- Knowledge of content management systems

Capabilities:

- Commercially driven and capable of contributing to the unit with web editorial expertise as well as converting user behaviour and data into action plans.
- Understand a site’s target audience and requirements.
- Able to product content and to write it in an interesting and appealing manger that reflects the IKEA tone of voice.
- Have excellent communication skills - both verbal and written.
- Able to simplify and explain complex issues and procedures.
- Excellent troubleshooting and problem-solving skills.
- To develop strong collaborations across functions and across the SEA region.
- An agile approach in challenging situations.
- Structured and accurate.