Head of Marketing Mexico

-Job descriptionWe are seeking an ambitious individual to join our International Wealth and Premier Banking (IWPB) team. In this collaborative environment, you will work alongside colleagues to define, manage, and achieve our business targets

HSBC is accelerating its transformation, focusing on agility, innovation, and customer-centricity to become a bank fit for the future. Our business is dedicated to understanding current and future customer needs, identifying market opportunities, and developing and executing effective marketing strategies and related programs.

We are hiring a results-oriented and commercially focused Head of Marketing to spearhead the marketing strategy for IWPB Mexico. Your role will involve enhancing brand equity, developing targeted campaigns for specific segments, achieving performance marketing targets, and ensuring high standards in customer communications. You will manage all marketing programs that support the IWPB strategy and brand goals at the entity level. By partnering closely with segment and product leads, you will ensure alignment between product positioning and customer needs while driving engagement with key partners. This position is pivotal in advancing the bank’s IWPB growth agenda, ensuring our propositions, products, and services are market-leading, clearly understood, well-positioned, and meaningfully differentiated in an increasingly competitive landscape.

**Accountabilities**:
- Lead marketing strategy and insights initiatives through data analytics, customer insights, customer feedback and complaints, social media listening, market trends/opportunity analyses
- Develop marketing and marketing communication strategies, Go-To market strategies to support acquisition, usage and retention programmes, brand equity and channel objectives
- Lead and accountable for the FRP Plan development for Marketing ensuring alignment across stakeholders and IWPB priorities.
- Lead and identify opportunities for cross Line of Business (x-LOB) collaboration for further commercial opportunities.
- Drive a team culture where data and insights inform key decisions and support the development of customer led propositions, products and journeys.
- Ongoing prioritisation of Marketing initiatives to align with evolving business requirements
- Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business.
- Lead the overall 3rd party agency management across strategic, creative, digital, and media agencies ensuring a customer first lens approach adopting agile ways of working
- Lead deliverables via agile, value streams and sub-value streams for marketing
Requirements-
- Modern Customer & Marketing professional with understanding of latest developments in the market- Ability to plan and execute strategic growth grounded from insights and segmentation to value proposition design across multiple touch points
- Understand the use of data and analytics in deriving customer value
- 10+ years of experience leading brand and marketing function within a Financial Service based institution (desirable), an agency, or an innovative customer/service-based institution.
- Strategic thinker who can take broad visions and translate them into structured plans, actions and measurable metrics and then execute on them.
- Proven track record of successfully leading and inspiring a multi-disciplinary team as well as proven ability to influence within teams and stakeholders to deliver tangible results.- Deep knowledge of consumer banking Propositions, CLCM and products, platforms and processes such as campaigns and product design and manufacturing.
- Strong drive for results and track record delivering marketing and brand results aligned to business objectives. (i.e. ROMI)
- Hands-on expertise managing digital acquisition channels and capabilities through direct experience in digital channel management, user experience, test and learn approaches, and analytics.
- Strong analytical capabilities and strategic thinking with successful track record in delivering tangible value through performance marketing in a large-scale organisation.
- Demonstrate a good understanding of key trends and areas of innovation including latest developments in the marketing and media world which influence the way we interact and engage with our external customers, internal stakeholders and audiences as well as the use of data and analytics in deriving customer value.
- Highly influential and collaborative
- Excellent written and oral communication and presentation with very high attention to detail
- Change agent to deliver innovative outcomes.
- Commercial outlook combined with thorough risk & control mindset for sustainable, controlled results.
- Proven leadership experience and ability to provide sound counsel to senior leaders of HSBC.
- Strong understanding of banking / HSBC and understanding of how change drives benefits