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Job Title:
Marketing Specialist
Position Purpose
Work to support the Sr Advertising Supervisor in order to execute and follow up on the different yearly marketing programs: developing the Expert Tips program, executing advertising strategies and ensuring to communicate the right message to customers. The position acts as a liaison with both the creative agency and Merchandising teams to ensure that the flow of information in the advertising process is uninterrupted and clear.
Primary Accountabilities
- Ensure every marketing work is delivered on time and correctly through daily interaction and follow up with creative agency.
- Support Sr Advertising Supervisor while executing and follow up with suppliers, merchandises, operations teams, and other related departments, developing branded and promotional contents and communicating benefits; as well as the communication of stores through different channels (printing, digital and mass media).
- Produce marketing contents as Expertips and other initiatives to increase Brand Awareness with our customers, featuring our own brands and key vendors.
- Responsible of create, validate and upgrade selling lines and promotional content for all marketing materials.
- Work as an integrated team to create communication strategies, advertising campaigns and promotional tactics.
- Follow up to quotes and budget.
Education & Experience
Level of Formal Education: A Bachelor's degree (BA, BS) or equivalent.
Area of Study: Marketing, Communications, Business.
Years of Experience: Three to five years.
Type of Experience: Coordination and planning of marketing annual plans, administration of budgets, people, and time management.
Special Certifications or Technical Skills: Strong language skills, capable of synthetase technical data into an easy-to-understand communication.
Other/Preferred: Ability to discuss strategic and sensitive issues and think outside the box. English.
