Remote Performance Marketing Manager

hace 1 semana

Desde casa, México Thrivelab Co. A tiempo completo

The Performance Marketing Manager will be responsible for increasing lead volumes and brand awareness via paid social channels, Meta and Google. This individual will report directly to the Vice President of Marketing and CEO. You will be given the opportunity to manage all aspects of our paid ad accounts including the planning, development & implementation of campaigns, with a focus on optimization strategies that generate outcomes. This is very much a hands-on role that is fast-paced and requires great dedication and attention to detail. Success in this role will be measured by: - Optimization strategies that generate outcomes - Consistent and clear communication + reporting - Dedication and consistency toward maintaining low cost conversions - Expert-level knowledge of Meta and Google platforms, upcoming trends on the platforms and the digital marketing landscape at large. **Duties and Responsibilities**: Rapidly assess, forecast, propose, and execute paid social programs and campaigns that deliver leads and achieve performance goals for Thrivelab. Own day-to-day hands-on paid social and paid search accounts. Includes campaign planning, setup, creative development, quality assurance, testing, measurement/reporting, and optimization. Track budgets and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion. Design and build custom reports and data analyses, joining multiple datasets together when needed to gain valuable views of performance. Identify and articulate key insights and recommendations. Perform data-driven optimization to improve campaign performance after launch continuously. A/B test ad copy and landing pages using third-party testing tools Knowledge, skills, and abilities Excellent writing and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders. Perfect English fluency with excellent verbal and written communication skills. Producing results is important but being able to articulate those wins is equally important. Hands-on experience building and managing multiple campaigns across various paid social media and digital ad platforms. Detail-oriented with strong project management skills. **Education and experience**: Meta/FB Business Manager and associated tools (Ad Manager, Partner Manager, Events, Automated Rules, Data Sources, Campaign Planner, etc.) 5+ years digital advertising, paid media, and campaign management experience, with 2+ years executing large budget paid social campaigns (>$10K/month) that generated leads or similar digital conversion events. 5+ years of Google Ads experience. Google Ads Search and Display Certifications. Experience working in a fast-paced, performance-focused company, startup or agency. Able to handle challenges and changes with ease. **Job Type**:Full-time **Schedule**:Day shift Pay: Up to $51,000.00 per month **Experience**: - Digital advertising: 5 years (required) - Paid Media: 5 years (required) - Campaign management: 5 years (required) - Executing large budget paid social campaigns: 2 years (required) - Google Ads: 5 years (required) Work Location: Remote

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