Bilingual Outreach and Marketing Specialist

hace 1 semana

Desde casa, México One Giant Leap XYZ A tiempo completo

**Position Overview**:
**Key Responsibilities**:

- **Prospecting & Outreach**: Identify and connect with personal injury lawyers in Los Angeles to establish and nurture referral partnerships.
- **Bilingual Communication**: Conduct outreach in both English and Spanish, ensuring clear and effective communication with diverse clients.
- **Relationship Management**: Utilize CRM tools (e.g., Salesforce, HubSpot, Zoho) to maintain and manage ongoing relationships with partner law firms.
- **Follow-Up**: Implement systematic follow-up strategies to convert leads into active referral partnerships.
- **Reporting & Analytics**: Track outreach activities, analyze performance metrics, and generate detailed reports to inform strategic decisions.
- **Collaboration**: Work closely with the marketing and sales teams to align outreach efforts with overall business objectives.
- **Continuous Improvement**: Stay updated on industry trends and best practices to enhance outreach strategies and achieve higher conversion rates.

**Qualifications**:

- **Bilingual Proficiency**: Fluent in both English and Spanish (spoken and written) is essential.
- **Experience**: Minimum of 2 years in outreach, sales, or marketing roles, preferably within the legal or healthcare sectors.
- **CRM Expertise**: Proficient in using CRM systems such as Salesforce, HubSpot, or Zoho for managing contacts and tracking interactions.
- **Communication Skills**: Exceptional verbal and written communication abilities in both languages, with a personable and engaging demeanor.
- **Sales Acumen**: Demonstrated ability to develop and implement effective sales and outreach strategies.
- **Resilience**: Strong capacity to handle rejection, persistently pursue goals, and maintain a positive attitude.
- **Technical Skills**: Comfortable with various marketing tools and platforms (e.g., LinkedIn Sales Navigator, Mailchimp, Google Analytics).
- **Education**: Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

**Preferred Qualifications**:

- **Industry Knowledge**: Familiarity with the legal or medical industries in Los Angeles.
- **Certifications**: Relevant certifications in sales, marketing, or CRM management (e.g., HubSpot Sales Software Certification).
- **Cultural Competence**: Understanding of Hispanic cultural nuances and business practices to effectively engage Spanish-speaking clients.

**Personal Attributes**:

- **Excellent Interpersonal Skills**: Ability to build rapport and connect with diverse professionals.
- **Highly Motivated**: Self-starter with a passion for achieving and exceeding targets.
- **Adaptable**: Thrives in fast-paced and dynamic environments, with the ability to pivot strategies as needed.
- **Problem Solver**: Skilled at identifying challenges and implementing effective solutions.
- **Team Player**: Collaborative mindset with the ability to work effectively within cross-functional teams.

Pay: $15,000.00 - $22,000.00 per month

Application Question(s):

- Provide an example of a successful outreach campaign you managed. What strategies did you use, and what were the outcomes?
- How do you handle rejection or setbacks when reaching out to potential partners? Can you share a specific instance where you overcame a challenge in your outreach efforts?

Work Location: Remote

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