Search Expert

hace 1 semana

Guadalajara, México Noralogic A tiempo completo

Overview

**Search Expert**

**Guadalajara, Mexico / Remote.**

**Contract to Hire**

**Job Responsibilties:

- **
- Create a robust on-site search strategy for HP's digital direct business
- Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with the stakeholders
- Always ensure best relevancy for the on-site searches
- Continuously increase the click through rate and conversion rate for the keywords being searched on the stores
- Continuous optimization of the search bar results (pinning, boost, bury, synonyms, popular search keywords, redirects etc.)
- Optimization of search result page (SRP) - Facet optimization, product spotlights, category links, promotion banners, campaigns etc.)
- Plan and execute upsell & cross-sell campaign on various real estates on the stores by leveraging the tool's capabilities
- Work together with e-commerce merchandising teams on a roadmap and create and execute optimization activities
- Perform keyword research in coordination with business objectives to optimize existing on-site search experience and define new opportunities
- Address paint points for the search keywords and improve the relevancy / results accordingly
- Quality control - making sure of the best relevancy and end to end experience (Audit & Analyze)
- Provide feedback to merchandising team on the performance of keywords. Recommend plans to improve the click through rate of low performing keywords
- Minimize the search result pages with 0 results to avoid exits from the online stores
- Communicate performance and initiative status to stakeholders in monthly ??? business reviews
- Stay on the top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth on the HP online store ecosystem
- Leverage the tool to personalize on-site search experiences based on user behavior, browsing history etc.

Thanks

Sandip Kumar

Noralogic Inc.

109 East 17th St, Cheyenne WY 82001

Call: 307-316-7223,
964-393-6389

WY, MD, NJ, Noida, Hyderabad

*WBE and MBE company*
- ISO 9001:2015*

*WY Top 50 Minority owned growing company*

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