Ecommerce Specialist

hace 1 semana

Ciudad de México MaryRuth's A tiempo completo

Please ensure that resumes are submitted in English; this is a remote position but MaryRuth's is based in the US._ **Responsibilities** - **eCommerce Campaign Strategy & Execution** - Develop, implement, and optimize e-commerce campaigns to boost revenue and customer engagement. - Track campaign performance, create detailed recaps with key insights and recommendations, and present findings to management. - Collaborate with marketing and creative teams to ensure promotional strategies align with brand objectives. - **Product Listings, SEO & Category Optimization** - Manage and enhance product listings with accurate information, compelling copy, and high-quality images. - Implement SEO strategies to improve organic visibility and rankings on Amazon, Walmart, Shopify, and other platforms. - Conduct regular audits and A/B testing to optimize product pages for better conversion rates. - **Performance Tracking & Data Analysis** - Monitor eCommerce performance metrics using tools like Jungle Scout, Tableau, and Google Analytics; provide monthly performance reports analyzing MoM and YoY trends and including strategic recommendations. - Identify data-driven opportunities to improve pricing, promotions, and customer engagement. - **Customer Journey & Retention Optimization** - Improve cart recovery, upselling, and personalized product recommendations to increase customer lifetime value. - Develop and refine automated workflows and customer touchpoints to enhance the shopping experience. - Work with the Customer Experience team to address and efficiently resolve product-related inquiries. - **Marketplace & Industry Expertise** - Stay up to date on eCommerce trends, algorithm changes, and platform updates through ongoing research; attend industry webinars and conferences to bring new insights and strategies to the eCommerce & Marketing team. - **Operational & Compliance Management** - Ensure compliance with marketplace policies and prevent listing suppressions. - Maintain accurate inventory levels and product availability through proactive coordination with Supply Chain and other internal partners. - Monitor and manage Amazon and other marketplaces’ Buy Box ownership to maximize visibility, competitiveness, and revenue potential; work cross-functionally to resolve pricing discrepancies or violations that could affect Buy Box win rate. - **Strategic Growth & Optimization** - Execute marketplace and DTC initiatives to increase traffic, conversions, and revenue. - Conduct competitor analysis to refine pricing, positioning, and promotional strategies. - **Cross-Functional Collaboration** - Work closely with teams in Marketing and Operations to align eCommerce strategies; communicate insights and recommendations to senior leadership and additional stakeholders. - Additional responsibilities as needed. - Some travel (

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