Paid Social Specialist

**Vacante para la empresa Julius 2 Grow en Monterrey, Nuevo León**:
**Job Summary**:
We are seeking a Paid Social Specialist to develop, execute, and optimize data-driven social media campaigns, primarily across Meta (Facebook & Instagram), with potential involvement in additional platforms such as Pinterest, X (Twitter), and TikTok. This role demands a strategic, analytical, and results-driven approach to performance marketing, focusing on lead generation and conversion optimization.

**Responsibilities and Duties**:

- **
Campaign Execution**:Build, develop, and optimize paid social media campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, Pinterest, and X (Twitter), utilizing specific inventory feeds and geographical segmentation (DMA market areas).
- ** Campaign Management**:Oversee campaign setup, audience segmentation, ad creative testing, and budget allocation to maximize ROI.
- ** Budget Management**:Set campaign budgets, run dates, and maintain budget pacing spreadsheets to ensure optimal spend allocation.
- ** Optimization & Tracking**: Monitor tagging, tracking, and attribution models to ensure accurate performance measurement. Continuously analyze key metrics such as CPA, ROAS, CTR, and CPC to make data-driven adjustments that enhance campaign efficiency.
- ** Performance Analysis & Reporting**:Track KPIs (clicks, calls, form fills, website visits, lead submissions) and generate regular reports using spreadsheet-based budget pacing and TapClicks dashboards.
- ** Creative & Strategy Collaboration**: Work closely with creative teams to develop compelling ad creatives and messaging aligned with campaign objectives.
- ** Analytics & Insights**: Utilize tools like Google Analytics, Meta Business Manager, and third-party reporting platforms to measure campaign effectiveness and generate strategic insights.
- ** Industry Trends & A/B Testing**: Stay up to date with social media trends, platform updates, and best practices to refine strategies. Conduct A/B testing on ad creatives, audience segments, and bidding strategies to drive performance improvements.
- ** Client & Internal Reporting**: Provide detailed reports and strategic recommendations to clients and internal stakeholders based on campaign results.

**Required Qualifications and Skills**:

- Hands-on experience managing paid social campaigns across multiple platforms.
- Proficiency in Meta Ads Manager; experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, and X (Twitter) Ads is a plus.
- Strong understanding of audience targeting, bidding strategies, and conversion tracking.
- Proven ability to analyze data and optimize campaigns to improve CPA, ROAS, CTR, CPC.
- Experience in budget pacing, performance tracking, and campaign optimization.
- Familiarity with Google Analytics, UTM tracking, Looker Studio, and other reporting tools.
- Strong spreadsheet skills for budget tracking and reporting.
- Ability to manage multiple campaigns and adjust strategies based on performance insights.
- Excellent English communication skills and ability to collaborate cross-functionally with creative and account teams.
- Agency experience preferred.

**Desired qualifications and skills (Nice to Have)**:

- Experience in the automotive marketing industry or familiarity with automotive consumer behavior.
- Experience running paid social ads for automotive dealerships.
- Familiarity with TapClicks for reporting and performance dashboards.
- Experience with dynamic inventory-based ad campaigns.

**Nível de educación deseada**:
Superior - titulado

**Nível de experiência deseada**:
Nível Medio

**Función departamental**:
Marketing / RRPP / Comunicación

**Industria**:
Marketing

**Habilidades**:

- Meta ads
- Tik Tok Ads
- Paid Social