Head of Marketing
hace 7 días
En **Feelink**, instituto líder en educación continua en psicología y salud mental, buscamos a un **Líder de Marketing con visión estratégica y esencia publicitaria**. Queremos a alguien que piense como estratega, ejecute como creativo y lidere como un visionario.
Lo que harás
- Diseñar y ejecutar la **estrategia integral de marketing y publicidad** de Feelink.
- Crear **campañas digitales innovadoras** para diplomados, másters, conferencias y nuestra app.
- Diseñar narrativas y **storytelling que conecten emocionalmente** con la comunidad.
- Desarrollar estrategias de **inbound marketing, social media y posicionamiento digital**.
- Coordinar y potenciar al **equipo de diseño, comunicación y agencias externas**.
- Medir y optimizar resultados con base en KPIs estratégicos (CAC, ROI, CTR, engagement).
- Explorar nuevos canales y formatos (video, podcast, PR digital, colaboraciones).
- Consolidar a Feelink como **referente en salud mental y educación continua**.
Lo que buscamos en ti
- Licenciatura en Mercadotecnia, Publicidad, Comunicación o afines (maestría deseable en Marketing Digital o Innovación).
- Más de 5 años de experiência en **marketing estratégico y campañas publicitarias de alto impacto**.
- Experiência en **startups, e-learning, SaaS o entornos digitales** (deseable).
- Conocimiento en branding, copywriting y creatividad publicitaria.
- Inglés intermedio-avanzado.
Tus superpoderes
- Liderazgo creativo y estratégico.
- Pensamiento innovador y disruptivo.
- Comunicación persuasiva y asertiva.
- Capacidad de análisis de datos y toma de decisiones.
- Habilidad para **gestionar equipos y proveedores** con visión de resultados.
- Resiliencia y adaptabilidad en entornos dinámicos.
Lo que ofrecemos
- Ser parte de una organización en expansión con **alto impacto social y educativo**.
- Liderar el área de marketing en un ecosistema digital innovador.
- Proyectos de crecimiento internacional y campañas de gran escala.
- Ambiente profesional, colaborativo y humano.
- Esquema de compensación competitivo y oportunidades de desarrollo.
Modalidad: [remoto / híbrido /
Ubicación: Puebla, Pue.
**Este puesto es para líderes que piensan en grande y ejecutan con visión.**
Postúlate ahora y construyamos juntos el futuro de Feelink.
Tipo de puesto: Tiempo completo
Sueldo: $40,000.00 - $45,000.00 al mes
Lugar de trabajo: remoto híbrido en San Andrés Cholula, Pue.
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