Analyst, Sr Data Audience Strategy

hace 2 días

Ciudad de México CDMX Royal Caribbean Group A tiempo completo

**Responsibilities**:
Conduct end-to-end exploratory data analysis from a wide range of data sources
- and define data parameters according to ETL logic Leveraging data exploration and discovery analysis quantify segments connected to Smart Audience recommendations and A/B tests
- and determine sizing thresholds that support statistically significant results Analyze the results of Smart Audience A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data; this post campaign analysis includes data mining and periodic reporting of results
- including succinct presentation of key insights Develop insights and recommendations based on the results of Smart Audience A/B tests to improve campaign performance and achieve marketing objectives
- including recommendations on audience selection criteria Collaborate with cross-functional teams including marketing product and data science
- to develop and implement data-driven marketing strategies Use data analysis tools such as Excel Power BI and Adobe Analytics
- in addition to SQL based programming to manipulate and analyze data
- Stay up to date with the latest trends and best practices in marketing analytics and data analysis

**Qualifications**:
Bachelor's degree in statistics data science marketing
- or a related field 5+ years of experience in marketing analytics data analysis
- or a related field Strong understanding of statistical concepts such as confidence intervals p-values
- and statistical significance Proficient with data analysis tools such as Excel Power BI and Adobe Analytics
- as well as with SQL based programming
- Demonstrate high-level proficiency in:

- Data management
- Data mining Descriptive analysis utilizing an analytics platform (eg Power BI
- Adobe Analytics)
- Predictive modeling expertise is an added bonus

Excellent communication skills
- with the ability to present complex data and insights in a clear and concise manner Strong attention to detail and ability to work independently
- while having the willingness to engage with partners across the organization
- Creative thinking skills and ability to develop new ideas to improve campaign performance Strong strategic thinking skills including capabilities to assess current situation
- draw conclusions and envision future optimization opportunities
- Ability to manage multiple projects and prioritize tasks effectively
- A team player with strong interpersonal and team-building skills

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