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Industry Solutions Commercial Marketing Manager
hace 2 semanas
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us
**Job Description**:
As the leader in Industrial Automation and Digital Transformation, Rockwell Automation has ambitious growth goals. To support those goals, the Marketing function is transforming rapidly, and we are looking for an individual to launch industry solutions.
- You will be joining a group of highly motivated, smart and friendly marketing professionals.
- You will play a critical role to maximize revenue of industry solutions. To do this well, you will:
- Understand the target personas, the key business challenges and the desired business outcomes delivered by each industry solution and the value proposition offered by the solution.
- Develop messaging and positioning for the industry solutions launches.
- Define objectives and create impactful global integrated marketing launch plans to achieve those objectives by reaching the target personas with relevant tactics including market intelligence, demand generation, awareness, sales and partner enablement.
- Work in a fast-paced, highly matrixed and global environment, collaborating to drive alignment and take action.
- Operate with integrity and trust.
KEY RESPONSIBILITIES
- Responsible for the overall marketing delivery of global commercial industry solutions launches comprised of software, hardware, and services.
- Lead content strategy for industry launches.
- Work closely with technical resources to determine best approach to communicate technical capabilities and competitive comparisons by customer type.
- Collaborate with sales and partner with sales enablement on new industry solution launches to enable sales and partners to maximize revenue from the new solutions.
- Understand customer and channel requirements to develop appropriate sales tools and promotions working with sales enablement to measure their effectiveness.
- Partner with industry and portfolio marketing to link industry solution launches with both demand gen and account-based marketing industry programs to maximize customer reach.
- Identify marketing metrics to measure every program. Understand the tools available to determine the metrics.
- Demonstrate capability to work on multiple types of projects at any one time. Manage commercial marketing programs for market/segments with different target audiences and drivers.
- Work with cross-business and cross-regional teams to develop programs that meet lobal needs or can be easily deployed in regions.
- Work with the Commercial Engineering organization to define demos to support industry solution launches.
BASIC QUALIFICATIONS
- Bachelor’s degree or equivalent relevant work experience
- Fluent in English
- Travel: Up to 25%
PREFERRED QUALIFCATIONS
- Bachelor’s degree in Marketing or a technical degree is preferred
- Typically requires 5-8 years of experience with sales and marketing, or a shared service organization. Experience managing, creating, planning, and executing product/solution launches; project plans and / or marketing communications programs.
- Strong project management skills
- Application of business and marketplace knowledge to advance project goals
- Creates new and better ways for the team to be successful
- Consistently achieves results with sense of urgency
- Holds self and others accountable to meet commitments
- Ability to manage ambiguity staying positive, focused, and effective
- Strong organizational and written / verbal communication skills
- Ability to sell ideas and present strategies at an executive level
This position is part of a job family. Experience will be the determining factor for position level and compensation.
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