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**Minimum qualifications**:
- Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Economics, etc.) or equivalent practical experience.
- 3 years of work experience as an analyst or in an analytical role (e.g., statistical analysis, querying databases, coding in SQL, Python, R).
- Experience working cross-functionally with various stakeholders and teams.
- Ability to communicate in English and Spanish fluently to support local client relationship management.
**Preferred qualifications**:
- Master’s degree in a research or quantitative discipline.
- Experience with R or Python for statistical analysis and data visualization.
- Experience with designing and analyzing A/B tests, multivariate experiments, or other controlled studies.
- Experience with growth experimentation.
- Excellent SQL skills, ability to write complex queries, extract data from various sources, and perform in-depth analysis. Experience building data pipelines using different types of user data, including survey and open-text responses, product logs, etc.
- Excellent communication skills. Ability to convince business stakeholders and communicate complex analysis insights to non-technical audiences.
**About the job**:
The Subscriptions and Customer Growth Marketing organization drives consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship. We’re passionate about showing consumers how to get more out of their favorite Google subscriptions and consumer apps.
As a Marketing Analyst, you will play a pivotal role in understanding and optimizing the usage and subscription life-cycle for high growth potential products. In this role, you will go beyond traditional marketing analytics. You will be at the forefront of experimentation, constantly testing and refining strategies to optimize the entire user journey. By collaborating closely with marketing, product, and engineering teams, you will help define key metrics, design experiments, and translate data into actionable recommendations that directly impact product development and marketing campaigns.
**Responsibilities**:
- Conduct analysis of user and subscriber behavior, identify trends, and uncover insights that drive product improvements and marketing strategies.
- Create clear and informative reports and dashboards to track key usage metrics and communicate findings to stakeholders.
- Collaborate with cross-functional teams to design and implement A/B tests to evaluate the impact of product changes on business outcomes.
- Build models to predict user churn, identify at-risk subscribers, and forecast future user trends.
- Work closely with product managers, marketers, and engineers to translate data insights into actionable recommendations.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
