Marketing Performance Analyst

hace 2 días

Ciudad de México albo A tiempo completo

**albo**

albo is a leading fintech company offering financial products to individuals and SMBs with the mission to bring financial freedom to everyone everywhere.

**About the role**

We are looking for a data-driven and analytically minded **Marketing Performance Analyst** to join our team. In this role, you will play a key part in analyzing marketing performance across various channels, reporting on funnel metrics, and delivering insights that drive revenue growth and customer acquisition. You will work closely with cross-functional teams to provide actionable recommendations and help optimize marketing strategies for debit and credit products. If you are passionate about leveraging data to create business impact and have experience working with performance analytics tools, this is an excellent opportunity for you

**What you’ll be doing at albo**:
**Data Analysis and Reporting**
- Develop and maintain **top-of-funnel acquisition reports**, focusing on performance metrics for digital media channels.
- Create **middle-funnel/onboarding acquisition reports** for debit and credit products, identifying key opportunities for improvement.
- Design and deliver reports on **cross-selling performance** between debit and credit products, offering insights into campaign effectiveness.

**Strategic Insights and Recommendations**
- Measure the performance of **CRM and digital media campaigns**, evaluating their impact on business goals such as revenue and customer acquisition.
- Track and analyze key performance indicators (KPIs), identifying trends, gaps, and areas for optimization.

**Strategic Insights and Recommendations**
- Provide actionable business insights derived from data analysis, with a focus on **revenue growth and acquisition impact**.
- Propose **optimization strategies** to improve campaign conversion rates and overall marketing effectiveness.
- Collaborate with marketing and product teams to align data-driven strategies with business objectives.

**About you and what type of skills you'll need**:
**Must-Have Skills**
- Bachelor’s degree in Marketing, Business, Data Analytics Statistics, Data Science or a related field.
- 3+ years of experience in marketing performance analysis, campaign tracking, or a similar role.
- Strong analytical skills with proficiency in SQL (BigQuery preferred) and Excel (advanced level).
- Expertise in Looker Studio, Google Analytics, and Firebase Analytics for data visualization and reporting.
- Proven ability to derive actionable business insights from data and communicate them effectively to stakeholders.
- Experience measuring and optimizing marketing funnel performance (Top of Funnel, Middle Funnel, Cross-Selling).

**Nice-to-Have Skills**
- Familiarity with financial products (debit and credit) and cross-selling strategies.
- Knowledge of predictive analytics and marketing attribution models.
- Previous experience working with CRM tools or marketing automation platforms.
- Data-driven decision-making mindset with a strong orientation toward business growth and ROI.

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