Ford Pro Marketing Coordinator

hace 2 semanas

Ciudad de México Ford de México A tiempo completo

Ensure that all materials developed by any agency, department, or supplier comply with brand guidelines.
- In the case of suppliers, it is essential to confirm that they have signed a Non-Disclosure Agreement (NDA) before sharing any type of information. All materials produced by any agency, supplier, or department must receive prior approval from the Communications team, who will also determine if additional approval from other brand stakeholders is required before publication or broadcast.

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.
- Bachelor’s degree in Communications, Marketing, Business Administration, Public Relations, or a related field.
- Advanced studies or certifications in Corporate Communications, Digital Marketing, or Brand Management are a plus.
- 3-5 years of experience in communications, preferably within the automotive, fleet management, or B2B sectors.
- Proven experience managing integrated communication campaigns and working with cross-functional teams.
- Experience coordinating with external agencies, suppliers, and internal stakeholders.
- Strong command of content creation/graphic design and editing tools and software (e.g., Adobe Creative Suite, Adobe Photoshop, Illustrator, InDesign) is required.
- Familiarity with brand management and compliance processes.
- Excellent verbal and written communication skills in English
- Strong organizational and project management abilities.
- Development and execution of launch communication campaigns that align with the specific strategies for each Ford Pro nameplate line.
- Design and execute targeted communication plans tailored specifically for the fleet customer segment, ensuring alignment with overall marketing and commercial objectives.
- Ensure all communication materials comply with the Brand Manual and align with the Oval communication and positioning strategy.
- Coordinate all Ford Pro-related communications, including website content, digital media, campaigns, CRM initiatives, market research, and events. Collaborate closely with leaders from each relevant department to ensure messaging accuracy and strategic alignment.
- Maintain constant communication with the Ford Pro commercial team to ensure proper alignment of strategies and objectives.
- Design and implement targeted communication plans tailored to the fleet segment, aligning with overall marketing and business objectives.
- Continuously monitor industry trends, competitor communication strategies, and market dynamics to identify opportunities for innovation and differentiation.

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