International Social Media Manager, Western Hemisphere

We are one of the first all-remote companies with 2,000+ team members utilizing our virtual office called eXp world. This role is work-from-anywhere in Mexico._

**Who is eXp?**

Doing the audacious is part of eXp Realty’s DNA. We are a company that rewards creative minds who can offer bold solutions, where opinions matter, anything is possible and the outcome can be revolutionary. As a global full-service real estate brokerage utilizing a 3-D, fully immersive, cloud office environment, offering 24/7 access to collaborative tools & training, eXp has broken the traditional mold of real estate. We are doing big things.

Come join us at eXp Realty - an 8x Glassdoor Best Places to Work organization

**What you will do**:
**The purpose of this role is to lead and execute the social media strategy, content creation, and audience engagement for eXp International’s global and regional channels in the Western Hemisphere. This role will ensure that content is engaging, on-brand, and aligned with business goals while supporting regional teams in optimizing their social media presence.**:
**Key Responsibilities**:
**1. Social Media Strategy & Execution**:

- Develop and execute a comprehensive social media strategy across TikTok, Instagram, Facebook, LinkedIn, and other key platforms.- Plan and launch social media campaigns that drive engagement, brand awareness, and lead generation.- Manage and schedule posts using Hootsuite (or similar tools), ensuring consistency and effectiveness.
- Work closely with global and regional marketing teams to execute international campaigns for countries in the assigned region.

**2. Content Creation & Design**:

- Create, edit, and upload engaging social media content (videos, animations, graphics, and copy) using Canva, CapCut, and other tools.- Design eye-catching visuals and animations that align with eXp International’s branding.- Edit and optimize short-form and long-form video content for social media.
- Curate and manage all published content (images, videos, and written posts) to keep feeds fresh and relevant.

**3. Community Engagement & Growth**:

- Monitor audience engagement and respond quickly to comments, messages, and mentions.- Foster and build an engaged online community, encouraging interactions and discussions.- Stay on top of trending topics, hashtags, and viral content, adapting strategies to maximize reach.
- Provide guidance to internal teams on best practices for audience engagement.

**4. Analytics & Performance Optimization**:

- Track, analyze, and report key social media metrics to measure campaign success and engagement.- Identify trends in customer interactions and adjust strategies accordingly.
- Optimize social media campaigns based on data-driven insights to improve performance.

**5. Internal Guidance & Regional Support**:

- Assist regional teams with their local social media accounts, providing strategy, content, and support.- Post and manage global social media campaigns for countries in the assigned region.
- Educate teams on best practices for improving their online presence and engagement.

**How you will grab our attention**:

- Proficiency in Canva, CapCut, Hootsuite, and other social media tools.- Strong video editing and animation skills.- Experience with TikTok, Instagram, Facebook, LinkedIn, and emerging platforms.- Ability to move fast and adapt quickly to trends and changing priorities.- Creative, strategic thinker with excellent content planning and execution skills.- Strong writing and communication skills for engaging captions and copy.- Analytical mindset with experience in social media performance tracking and reporting.- Experience supporting multiple international regions is a plus.
- Multilingual skills are a bonus but not required.
- eXp Realty and its affiliated companies are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability or any other characteristic protected by law._