Social Media Manager

**Job Title**: Social Media Manager**Position Type**: Full-Time, Remote**Working Hours**: U.S. client business hours (with flexibility for campaign launches and engagement monitoring)**About the Role**:Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.**Responsibilities**:Strategy & Planning**:- Develop and execute social media strategies aligned with overall marketing objectives.- Define KPIs (engagement, follower growth, conversions) for each channel.- Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube.**Content Creation & Publishing**:- Write, edit, and design posts tailored to each platform.- Collaborate with designers, writers, and video editors to produce multimedia content.- Ensure posts reflect brand tone, style, and compliance requirements.- Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot.**Community Management**:- Monitor comments, DMs, and mentions daily.- Respond to inquiries and escalate customer issues when necessary.- Foster community engagement by initiating conversations and amplifying user-generated content.**Campaign Execution**:- Launch paid and organic campaigns to promote content, events, and product launches.- Collaborate with paid media specialists to optimize ad performance.**Analytics & Reporting**:- Track performance metrics via native platform analytics, Google Analytics, or Sprout Social.- Provide weekly/monthly reports on engagement, reach, traffic, and conversions.- Recommend optimizations based on data trends and A/B testing results.**Collaboration**:- Work cross-functionally with marketing, PR, and customer support teams.- Provide social insights to influence content, campaigns, and product positioning.**What Makes You a Perfect Fit**:- Creative storyteller who understands platform nuances.- Strong communicator with a finger on the pulse of trends.- Analytical mindset with ability to turn data into strategy.- Organized multitasker comfortable managing multiple platforms and campaigns.**Required Experience & Skills (Minimum)**:- 2+ years professional experience in social media management.- Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot).- Strong writing, editing, and content creation skills.- Familiarity with basic design tools (Canva, Adobe Creative Suite).**Ideal Experience & Skills**:- Background managing brand accounts in SaaS, e-commerce, or professional services.- Experience with influencer partnerships and UGC campaigns.- Understanding of paid social advertising platforms.- Crisis management experience for brand reputation.What Does a Typical Day Look Like?A Social Media Manager’s day revolves around planning, publishing, and engaging. You will:- Start by checking notifications, responding to urgent comments, and reviewing mentions.- Create and schedule posts based on the content calendar.- Monitor engagement throughout the day, responding to community interactions.- Collaborate with creative teams on new campaigns and assets.- Analyze previous posts’ performance and adjust strategies to improve reach and engagement.- End the day updating dashboards and preparing next day’s posts and engagement tasks.**In essence**: you ensure the brand is visible, engaging, and consistently connecting with its audience.**Key Metrics for Success (KPIs)**:- Engagement rate growth (likes, shares, comments).- Follower/subscriber growth across platforms.- Conversion metrics (traffic to site, lead generation from social).- Response time and community satisfaction.- Campaign ROI from paid/organic initiatives.**Interview Process**:- Initial Phone Screen- Video Interview with Pavago Recruiter- Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts)- Client Interview with Marketing Leadership- Offer & Background VerificationLI-AG1