Sr. Manager, Website Strategy

hace 7 días

Ciudad de México Nielsen A tiempo completo

The Marketing Technology & Data Team is a Center of Excellence who is responsible for the design, development and execution of the digital, platform and data strategy. This includes the management of the Nielsen corporate website which is used to empower Nielsen audiences with value through content, insights and solutions. **Responsabilities**: - Championing an audience-first approach: Prioritizing user needs and tailoring digital experiences accordingly. - Collaborating with stakeholders: Working closely with marketing, technology, and content teams to align website strategy with business goals. - Driving website innovation and optimization: Continuously improving the website through data-driven insights, personalization strategies, and new technologies. - Managing website performance: Monitoring key metrics and ensuring the website contributes to business outcomes. - Ensuring content quality and SEO: Partnering with content and SEO teams to optimize website content and architecture. **Requirements**: - Solid experience: 5+ years in B2B marketing, in web strategy, eCommerce, content management systems and analytics tools. - Data-driven approach: Ability to use data to inform decisions about content and user experience. - Technical proficiency: Familiarity with content personalization tools and information architecture principles. - Excellent communication and collaboration skills: Able to work independently and as part of a team, build relationships, and influence stakeholders. **Must have an advanced level of English proficiency (written and spoken).**: - Proactive and results-oriented attitude: A "scrappy" professional who is comfortable in a fast-paced environment and eager to learn and grow. LI-YL1

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