CRM Automation Specialist

hace 2 días

Ciudad de México albo A tiempo completo

**albo**

albo is a leading fintech company offering financial products to individuals and SMBs with the mission to bring financial freedom to everyone everywhere.

**About the role**

In this role, you will be responsible for operating the Customer Relationship Management (CRM) software, configuring inbound campaigns launches and iterating through communication channels. As a CRM Automation Specialist, you will play a crucial role in proposed automated solutions focused on customer acquisition, loyalty, retention, and maintenance.

**What you’ll be doing at albo**:

- Develop journeys and funnels for generating new customers.
- Follow up on marketing requirements made by different teams within albo.
- Implement retention and loyalty actions.
- Review the content and quality of campaigns, as well as their proper functioning after being launched.
- Interpret results and collect feedback from teams and be the point of contact for any issues related to campaign performance and functionality.
- Maintain constant communication with different teams: IT, Data, Marketing, etc., including external providers.
- Create and standardize a quality checklist for CRM integrations.

**About you and what type of skills you'll need**:

- 2+ years of experience in roles like Campaign Specialist, Marketing QA, or similar.
- Bachelor’s degree in Marketing or a related field (or equivalent experience).
- Experience with CRM platforms is required, with CleverTap being highly desirable. Knowledge of tools such as HubSpot, Salesforce, or Zoho is also accepted.
- Familiarity with marketing KPIs such as impressions, clicks, open rates, and conversion rates.
- Experience creating multi-product marketing campaigns.
- Strong analytical skills to interpret data and generate insights.
- Excellent communication, organizational, and collaboration abilities.
- Thrives in dynamic environments, managing multiple projects with competing deadlines.
- Passion for continuous learning and improving processes.

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