Head of Marketing

hace 2 semanas

Tijuana, México Legal Management Group A tiempo completo

**About Us**

At Legal Management Group, we are a rapidly growing personal injury law firm powered by data, innovation, and operational excellence. Our commitment to results-driven service extends into our marketing strategy. We’re now seeking a dynamic, high-level Head of Marketing to spearhead our integrated marketing initiatives across both digital and traditional channels. This role is for a strategic leader who also thrives in hands-on execution—a rare hybrid who knows how to lead, build, and scale high-impact campaigns.

**Position Overview**

**Work Setup**

This is an **onsite position** with an office location in **Tijuana**.

**Key Responsibilities**

Strategic Planning & Execution
- Design and implement integrated marketing campaigns aligned with firm goals.
- Oversee both brand-building and lead generation initiatives across all media channels.

Performance Marketing & Analytics
- Own key KPIs including CAC, ROI, LTV, and CPL.
- Continuously test and optimize campaigns using Looker Studio, Google Analytics, and HubSpot, or any similar platforms.

Hands-On Campaign Management and Execution
- Launch and manage campaigns directly using Meta, Google Ads, ActiveCampaign, HubSpot, and other tools.
- Create and test copy, creatives, and funnels with agility and insight.

Team & Vendor Leadership
- Lead internal marketing teams and external partners/agencies.
- Set performance goals and provide mentorship, feedback, and direction.

Content & Brand Oversight
- Guide development of creative assets, branding strategies, and content roadmaps.
- Align messaging across digital, traditional, and sales enablement materials.

Cross-Functional Collaboration
- Work with legal, intake, and operations to ensure alignment of marketing with client experience and business outcomes.

Data-Driven Decision Making
- Monitor KPIs through dashboards (e.g., Looker Studio) and lead with insights.

**Required Qualifications**
- 10+ years of marketing leadership, preferably in legal, BPO, or professional services.
- Proven track record of full-cycle campaign success across both traditional and digital channels.
- Expertise in Meta Business Suite, Google Ads, Google My Business (GMB), Looker Studio, Power BI, Excel/Sheets, and SQL.
- Automation experience using Zapier.
- Strong command of performance metrics (CAC, CPL, LTV, etc.) and dashboarding tools (Looker Studio or equivalent).
- Ability to work autonomously and execute campaigns directly.
- Exceptional communication, leadership, and analytical skills.
- Bachelor’s degree in Marketing, Business, or related field.

**Preferred Qualifications**
- Experience marketing in a personal injury or BPO firm.
- Familiarity with platforms like Filevine, RingCentral, and CallRail.
- Competency in A/B testing, copywriting, and creative direction.
- Knowledge of California legal advertising regulations.

**Why Join Us?**
- Shape the growth strategy of a mission-driven, fast-scaling law firm.
- Collaborate with high-performing, cross-functional teams.
- Enjoy the opportunity to directly influence firm revenue and market positioning.

**How to Apply**

Ready to lead game-changing marketing strategy in a high-growth legal firm? Submit your resume, portfolio (if available), and a brief statement showcasing your experience in performance-based marketing across both digital and traditional platforms.

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