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**About Us**At Legal Management Group, we are a rapidly growing personal injury law firm powered by data, innovation, and operational excellence. Our commitment to results-driven service extends into our marketing strategy. We’re now seeking a dynamic, high-level Head of Marketing to spearhead our integrated marketing initiatives across both digital and traditional channels. This role is for a strategic leader who also thrives in hands-on execution—a rare hybrid who knows how to lead, build, and scale high-impact campaigns.**Position Overview****Work Setup**This is an **onsite position** with an office location in **Tijuana**.**Key Responsibilities**Strategic Planning & Execution- Design and implement integrated marketing campaigns aligned with firm goals.- Oversee both brand-building and lead generation initiatives across all media channels.Performance Marketing & Analytics- Own key KPIs including CAC, ROI, LTV, and CPL.- Continuously test and optimize campaigns using Looker Studio, Google Analytics, and HubSpot, or any similar platforms.Hands-On Campaign Management and Execution- Launch and manage campaigns directly using Meta, Google Ads, ActiveCampaign, HubSpot, and other tools.- Create and test copy, creatives, and funnels with agility and insight.Team & Vendor Leadership- Lead internal marketing teams and external partners/agencies.- Set performance goals and provide mentorship, feedback, and direction.Content & Brand Oversight- Guide development of creative assets, branding strategies, and content roadmaps.- Align messaging across digital, traditional, and sales enablement materials.Cross-Functional Collaboration- Work with legal, intake, and operations to ensure alignment of marketing with client experience and business outcomes.Data-Driven Decision Making- Monitor KPIs through dashboards (e.g., Looker Studio) and lead with insights.**Required Qualifications**- 10+ years of marketing leadership, preferably in legal, BPO, or professional services.- Proven track record of full-cycle campaign success across both traditional and digital channels.- Expertise in Meta Business Suite, Google Ads, Google My Business (GMB), Looker Studio, Power BI, Excel/Sheets, and SQL.- Automation experience using Zapier.- Strong command of performance metrics (CAC, CPL, LTV, etc.) and dashboarding tools (Looker Studio or equivalent).- Ability to work autonomously and execute campaigns directly.- Exceptional communication, leadership, and analytical skills.- Bachelor’s degree in Marketing, Business, or related field.**Preferred Qualifications**- Experience marketing in a personal injury or BPO firm.- Familiarity with platforms like Filevine, RingCentral, and CallRail.- Competency in A/B testing, copywriting, and creative direction.- Knowledge of California legal advertising regulations.**Why Join Us?**- Shape the growth strategy of a mission-driven, fast-scaling law firm.- Collaborate with high-performing, cross-functional teams.- Enjoy the opportunity to directly influence firm revenue and market positioning.**How to Apply**Ready to lead game-changing marketing strategy in a high-growth legal firm? Submit your resume, portfolio (if available), and a brief statement showcasing your experience in performance-based marketing across both digital and traditional platforms.
