Marketing Technology Specialist

Join Alliance Virtual Offices, a company whose mission is to support modern businesses in their quest to grow fast and flexibly. We achieve this by offering innovative services delivered by a skilled, talented, and distributed team.

**What You’ll Do**:
**Digital Analytics & Tag Management**
- Design, implement, and maintain precise traffic and campaign attribution methodologies.
- Configure, manage, and troubleshoot complex implementations in Google Tag Manager (GTM), ensuring accurate data collection across web properties.
- Develop and maintain analytics dashboards and custom event tracking within PostHog, including configuration of new data channels and creation of advanced reports (including SQL-based reports where required).

**Marketing Automation & CRM**
- Manage HubSpot CMS and blog content to support partner success initiatives.
- Create and maintain HubSpot forms with proper integration into marketing and sales workflows.

**Content Management Systems & Integrations**
- Oversee WordPress CMS content publishing and ensure integration with tracking and analytics systems.
- Diagnose and resolve technical or code-related issues affecting site performance or data capture.

**Troubleshooting & Quality Assurance**
- Own ongoing validation, testing, QA of tracking and data flows, and work with Data team to fix.
- Identify, investigate, and resolve tagging, pixel, and tracking issues across paid media and owned digital properties.
- Collaborate with internal teams to validate that all implementations meet business and compliance standards.

**Reporting & Insights**
- Design, build, and maintain comprehensive reports and performance dashboards to provide actionable insights for leadership and cross-functional teams.

**Who You Are**:
We’re looking for someone with:

- A Bachelor’s degree in Computer Science, Information Systems, Marketing Analytics, or a related field, or equivalent professional experience.
- 3-6 years of relevant experience in digital analytics, marketing technology, or implementation roles.
- Advanced proficiency in Google Tag Manager, including tag design, deployment, and debugging.
- Demonstrated expertise with PostHog or equivalent event-based analytics tools, including the ability to create custom events and build complex reports; working knowledge of SQL preferred.
- Solid knowledge of WordPress, with the ability to perform technical troubleshooting and implement tracking integrations.
- Experience using Zapier or similar automation platforms to integrate and streamline marketing and data workflows.
- Proven ability to diagnose and resolve tracking, pixel, and attribution issues across multiple marketing and analytics platforms.
- Professional proficiency in English, with excellent written and verbal communication skills.

**Preferred Qualifications**
- Experience working in data-driven marketing environments or fast-paced, high-growth organizations.
- Familiarity with privacy and compliance requirements (e.g., GDPR, CCPA) as they relate to web tracking and data collection.
- Ability to guide junior staff and share best practices.

**Why Join Us?**
- A collaborative, dynamic, and fast-paced work environment.
- Opportunities for growth within a rapidly expanding global marketplace.
- Competitive compensation and performance-based incentives.
- $25,000-$35,000 MXN Pesos Monthly, dependent on skills and experience
- Mexican benefits by law

**Application Instructions**:

- Submit your CV (in English) along with a brief cover letter highlighting your relevant experience in analytics implementations and a recent example of a complex tracking or attribution challenge you successfully resolved.

Pay: $25,000.00 - $35,000.00 per month

**Education**:

- Bachelor's (required)

**Experience**:

- marketing technology: 3 years (required)

**Language**:

- proficiently in English (required)

Work Location: In person