Senior Brand Manager Health

hace 5 días


Ciudad de México Essity A tiempo completo

**Senior Brand Manager**:
This position is responsible for leading the development and performance of the Cutimed and Leukoplast brands across LATAM, ensuring alignment with global brand strategies while adapting to the specific needs of local markets and healthcare categories.

**About the Role**:

- Lead the annual brand planning for Cutimed & Leukoplast in LATAM, including ownership of A&P budgets and defining brand activation touchpoints in line with global guidance.
- Ensure efficient and accurate allocation and tracking of A&P investments
- Develop and execute local marketing strategies using global assets, maximizing digital and paid media, while reducing non-working spend.
- Own end-to-end brand & innovation campaign activation, including performance tracking and corrective actions to achieve business case objectives.
- Manage product lifecycle: phase-in/phase-out planning, distribution, brand activation, and local market readiness.
- Collaborate closely with cross-functional global teams (SC, GPM, GBIS, PMI) to drive assortment initiatives.
- Act as a brand-building expert across key stakeholders: healthcare providers, clinicians, payers, and consumers.
- Serve as a lead market representative in global innovation development—sharing local insights, supporting business cases, and ensuring successful local execution.

**Who You Are**:

- +8 years of experience in brand management within medical devices, healthcare, or adjacent regulated industries.
- Proven track record in managing regional brands with P&L accountability
- Deep understanding of the healthcare ecosystem and customer journeys (clinicians, payers, patients, distributors).
- Experience working across multicultural teams and global/regional matrix environments.
- Skilled in digital marketing, campaign execution, and product lifecycle management.
- Fluent in English; Spanish and/or Portuguese highly desirable.

**Skills**
- Strong strategic and analytical mindset with a bias for execution.
- Strong Communication skills

**Education**
- Bachelor's degree in industrial engineering, Business administration, or related fields.
- MBA is a plus.

**What We Can Offer You**:
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

**Application End Date**:
**Job Requisition ID**:Essity255895


  • Brand Manager

    hace 5 días


    Ciudad de México, Ciudad de México The Brand Manager A tiempo completo

    The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service delivery across multiple Amazon brands.As a Brand Manager, you'll...

  • Senior Brand Manager

    hace 4 semanas


    estado de méxico Colgate-Palmolive A tiempo completo

    Join to apply for the Senior Brand Manager role at Colgate-Palmolive Join to apply for the Senior Brand Manager role at Colgate-Palmolive No Relocation Assistance OfferedJob Number # - Del.Miguel Hidalgo, Mexico City, MexicoWho We AreColgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care,...

  • Brand Manager

    hace 3 días


    Ciudad de México Sephora A tiempo completo

    **Brand Manager**: To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.To be successful as a Brand...

  • Brand Manager

    hace 2 días


    Ciudad de México Sephora A tiempo completo

    **Brand Manager**:To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.To be successful as a Brand...


  • Ciudad de México Jellyfish A tiempo completo

    **Company Description**: - At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce...

  • Brand Manager

    hace 10 horas


    Ciudad de México Hasbro Inc. A tiempo completo

    At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed...

  • Senior Brand Manager

    hace 1 semana


    Ciudad de México Baubap A tiempo completo

    **About Baubap** We are a fast-growing, Mexican fintech startup with the mission to become the bridge to people’s financial freedom through technology. We are providing microloans to people in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve. Our long-term vision is to be **the most...

  • Brand Manager

    hace 2 semanas


    Ciudad de México Reckitt A tiempo completo

    Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a...

  • Junior Brand Manager

    hace 3 días


    Ciudad de México Klar A tiempo completo

    **Junior Brand Manager** **About Klar** Let’s start with the basics! Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn’t have a bank account. We offer a rich set of products across our debit and...

  • Junior Brand Manager

    hace 2 días


    Ciudad de México Klar A tiempo completo

    **Junior Brand Manager****About Klar**Let’s start with the basics! Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn’t have a bank account. We offer a rich set of products across our debit and credit...