Dairies Jr. Brand Manager

hace 2 días

Tlahuac, México Coca-Cola A tiempo completo

Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 136 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal. If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.

**What You'll Do for Us**:

- Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
- Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
- Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
- Oversee the development and distribution of marketing materials.
- Ensure customer experience is in line with brand image and strategy.
- Monitor the effectiveness of marketing campaigns & tactics.
- Has accountability for ongoing activities, may lead processes or project steps within a broader project.
- As an individual contributor, acts as an established and productive professional working independently with limited supervision.
- Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

**Qualifications & Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
- Strong understanding of brand development and multichannel marketing concepts.
- Experience in market research and ability to interpret data to drive brand strategy.
- Proficiency in using marketing software and social media platforms.
- Excellent communication and presentation skills.
- Strong creative and analytical abilities.
- Ability to work collaboratively in a team environment and manage external agencies.
- Proven ability to manage multiple projects and work under tight deadlines.
- Self-motivated with a high level of initiative and a sense of urgency.

**What We Can Do For You**:

- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging marketing technologies and techniques.
- Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
- Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.

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