Manager, Dairies Brand

hace 10 horas

Tlahuac, México Coca-Cola A tiempo completo

Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 136 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal. If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.**What You'll Do for Us**:- Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.- Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.- Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)- Oversee the development and distribution of marketing materials.- Ensure customer experience is in line with brand image and strategy.- Monitor the effectiveness of marketing campaigns & tactics.- Has accountability for ongoing activities, may lead processes or project steps within a broader project.- As an individual contributor, acts as an established and productive professional working independently with limited supervision.- Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.**Qualifications & Requirements**:- Bachelor’s degree in Marketing, Business, or a related field.- 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.- Strong understanding of brand development and multichannel marketing concepts.- Experience in market research and ability to interpret data to drive brand strategy.- Proficiency in using marketing software and social media platforms.- Excellent communication and presentation skills.- Strong creative and analytical abilities.- Ability to work collaboratively in a team environment and manage external agencies.- Proven ability to manage multiple projects and work under tight deadlines.- Self-motivated with a high level of initiative and a sense of urgency.**What We Can Do For You**:- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging marketing technologies and techniques.- Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.- Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.

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