Senior Data Analyst

We are seeking an experienced **Senior Data Analyst** to join our progressive team.

As a Senior Data Analyst, you will lead the efforts in measuring and optimizing media performance across diverse channels, ensuring strategic alignment with business objectives. Your expertise will be crucial in developing advanced measurement frameworks and providing deep analysis on the influence of media in shaping customer journeys while upholding the highest standards of data integrity.

**Responsibilities**
- Analyze media performance across advertising channels such as Search, Social, Content Syndication, and Display
- Develop advanced performance measurement frameworks that include forecast and targeting definitions
- Generate comprehensive dashboards and reports to monitor KPIs, campaign performance, and cross-channel insights
- Provide deep insights into Media-generated touchpoints, assessing their impact on conversions and customer lifetime value
- Strategize optimization and personalization tactics to improve engagement and conversions across channels
- Oversee rigorous tagging, tracking, and governance processes to guarantee data accuracy
- Keep abreast of industry trends and best practices on major platforms such as Google Ads, DV360, LinkedIn

**Requirements**:

- 5+ years of experience in a media analytics related role
- Advanced proficiency in Adobe Analytics; Google Analytics knowledge also acceptable
- Extensive experience with Excel, SQL, and Python for sophisticated data extraction, manipulation, and modeling
- Expertise in using data visualization tools like SAP Analytics Cloud, Tableau, or Power BI
- Proven ability to convey complex insights compellingly to both technical and non-technical stakeholders
- Strong leadership skills with a collaborative attitude
- Adaptability to quickly shift priorities in a dynamic business environment
- Strong verbal and written communication skills in English, at least at a B2 level

**We offer**
- Career plan and real growth opportunities
- Unlimited access to LinkedIn learning solutions
- International Mobility Plan within 25 countries
- Constant training, mentoring, online corporate courses, eLearning and more
- English classes with a certified teacher
- Support for employee’s initiatives (Algorithms club, toastmasters, agile club and more)
- Enjoyable working environment (Gaming room, napping area, amenities, events, sport teams and more)
- Flexible work schedule and dress code
- Collaborate in a multicultural environment and share best practices from around the globe
- Hired directly by EPAM & 100% under payroll
- Law benefits (IMSS, INFONAVIT, 25% vacation bonus)
- Major medical expenses insurance: Life, Major medical expenses with dental & visual coverage (for the employee and direct family members)
- 13 % employee savings fund, capped to the law limit
- Grocery coupons
- 30 days December bonus
- Employee Stock Purchase Plan
- 12 vacations days plus 4 floating days
- Official Mexican holidays, plus 5 extra holidays (Maundry Thursday and Friday, November 2nd, December 24th & 31st)
- Monthly non-taxable amount for the electricity and internet bills

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.