Dealer Marketing Specialist

Hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis Main Duties and Responsibilities include: - Collaborate with Dealers and Dealer association in developing a comprehensive marketing strategy, including retail, events and lead marketing strategy to maximize combined investments and achieve business results. - Leverage marketing information, segment trends and competitive information to uncover business opportunities and execute them in order to drive vehicle sales. - Lead the deployment of monthly go-to-market plan recommendations including retail, leads, launches strategy, open houses and events. - Ensure all dealer communications, social, advertising, etc. are messaged effectively and include correct information. - Develop Dealers comprehensive launch plans with strong communication with PR (Internal and External), Product and Brand teams. - Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to refine dealer and association strategies and plans, including use of existing divisional and adjacency promotions. - Collaborate with sales, dealer operations, and EV development in order implement successful marketing plans that drive sales. - Participate in SSM trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates) - Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages. - Develop content for product training as the SME of the vehicle including field training guides, Trailering resources, and dealer-facing training. - Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution. - Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints. - Implement innovative strategies to elevate the customer experience, to achieve brand goals. - Provide direction on creative work with dealers in terms of scope, key messages, and customer target; all within the context of Mexico brand umbrella positioning. **Additional Job Description**: **Requirements**: - Bachelor’s degree required - 5+ years of product marketing or marketing COE functional experience - Proven working experience in project management Skills and Abilities: - Ability to work well in a complex team environment - Ability to work effectively with others - Ability to effectively manage multiple assignments and prioritization to meet deadlines - Ability to synthesize data into critical information - Ability to make/recognize effective trade-off decisions that balance multiple considerations - Excellent oral and written communications skills - Highly developed presentation skills both in the development and delivery of presentation - Proven ability to use complex data to form in-depth analytical insights - High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint - Ability to travel, 10-15% Domestically In case you need any reasonable adjustment to continue with your process, let your recruiter know. **Non-Discrimination and Equal Employment Opportunities** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors. **About GM**: Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us**: We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Non-Discrimination and Equal Employment Opportunities**: General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. **Accommodations**: