Social Media Manager

**Short facts about us**:

- We are a global remote-first team of 150+ people on 4 continents and in 10+ countries.
- We have been protecting our clients since 2016.
- The company has raised over $10M in investments.
- The company passed Y Combinator, the most prestigious incubator in Silicon Valley, from which Dropbox, Stripe, Docker, etc. came out.

**About the role**:
We’re looking for a **Social Media Manager** to own and scale Wallarm’s presence across LinkedIn, X (Twitter), YouTube, Reddit, and emerging tech/discovery platforms. This is a hands-on, strategic role embedded in the growth team—focused on turning content, campaigns, and insights into reach, engagement, and high-quality traffic that fuels Product Qualified Leads (PQLs), Digital Pipeline Qualified Leads (DPQLs), and brand affinity across the buyer journey.

You’ll work closely with Product Marketing, Design, Growth, and SEO to amplify content, create social-native assets, and support digital experiments. Over time, this role can evolve into a Social and Community Lead with ownership of team, tooling, and performance across channels.

**Key Responsibilities**:
**Strategy & Execution**
- Own Wallarm’s social media roadmap across LinkedIn, X, YouTube, Reddit, and other relevant discovery channels.
- Create and schedule high-performing content aligned to product milestones, thought leadership, SEO, and growth campaigns.
- Develop a distinct brand voice and narrative that balances technical credibility, value delivery, and engagement.
- Design or brief visuals, clips, carousels, and memes that make technical topics scroll-stopping.

**Growth & Distribution**
- Run experiments to test virality, format performance, tone, and timing—optimize for reach, engagement, clicks, and conversions.
- Distribute product content (e.g., new features, changelogs, PG/Playground demos) in ways that drive usage and self-serve interest.
- Engage with influencers, developer/security communities, and ecosystem partners to expand reach.
- Support competitive and outbound campaigns with social targeting and positioning.

**Measurement & Reporting**
- Track KPIs including reach, engagement, CTRs, traffic, follower growth, and campaign impact on PQLs/DPQLs.
- Use tools like LinkedIn Analytics, X analytics, GA4, Hubspot, and Metabase to report on social performance.
- Regularly synthesize learnings and trends to inform content strategy, creative direction, and channel investment.

**Leadership & Collaboration**
- Collaborate with product marketing, SEO, and demand gen to ensure alignment and amplification of major initiatives.
- Lay the foundation for social ops at Wallarm: content calendars, asset workflows, templates, and tooling.
- Lead contractors, freelancers, or agency partners as needed for scaling content or campaign support.

**Must-Have Skills**:

- 3-5+ years of experience managing social media for B2B SaaS, developer tools, cybersecurity, or technical products.
- Strong copywriting and storytelling skills—especially for short-form, high-context formats.
- Understanding of social media trends, engagement psychology, and channel-native content strategies.
- Experience turning product, technical, and SEO-driven content into engaging social narratives.
- Data-driven mindset with ability to test, learn, and optimize.
- Comfortable working independently, owning both execution and strategy in a fast-paced environment.

**Nice-to-Have Skills**:

- Experience in cybersecurity, PLG SaaS, or targeting technical personas.
- Ability to repurpose or script short-form video, demo clips, or product explainers.
- Familiarity with LLM-powered content generation or social automation tools.
- Previous work on memes, community virality, or niche Twitter/X audience growth.

**What We Offer**:

- A growth-critical role shaping Wallarm’s voice and reach in a high-intent, technical market.
- Fully remote, async-friendly culture.
- Competitive salary and performance-based bonuses
- Paid days off.
- Medical insurance.
- Working equipment.
- Room to grow into a team lead or community + content hybrid role.
- The chance to experiment with bold ideas, move fast, and see your work directly impact revenue and reach.