Acquisition Paid Specialist

# Acquisition Paid Specialist (Remote)

Ecommerce founders deserve to grow their businesses faster. We help them do so by offering breakthrough financial products like revenue-based financing (growth capital with a repayment as a percentage of their daily sales).

Founders shouldn't need a big collateral, a mortgage on their homes or any other fine printing and with Fairplay they don’t. The number one challenge is to grow our user base by building trust and offering great financial products and we are building the dream team to do so. You’ll join a fantastic team of bright and bold professionals who love Fairplay with great passion.

**Description**

As our Acquisition Specialist, you will be a key part of our performance team within Marketing. You will impact in Fairplay’s results with ideation, implementation and ownership of demand generation programs and campaigns.

Optimization of paid acquisition channels and marketing automation through our CRM platform are the main responsibilities of the role. This is a highly impactful position focused on driving results that contribute meaningfully to Fairplay’s Growth.

**You are going to**:

- **Own Google, Meta and LinkedIn Ad campaigns.** Experiment and continually optimize the individual strategy of each platform to ensure constant, sustained growth. Focus on B2B qualified lead generation.
- **Create Fairplay’s customer journeys through CRM Platform.** Ideate flow, test alternatives, create communications and implement them in our CRM platform. Help complete transition to new CRM platform.
- **Develop and implement our marketing automation from scratch.** Automated communication with existing users, new users and acquisition campaign users such as referral program’s referrers.
- **Measure and report on performance campaigns**. Consistently communicate campaign plans, programs, and results to stakeholders at different levels across the organization.
- **Partner closely with sales, growth, operations, product and data teams** to develop a deep understanding of growth opportunities for incremental performance and campaign execution metrics.

**Skills we look for**:

- **You are a launcher.** You can define, plan and execute new projects (With little guidance) and can look for help when needed to make the project happen.
- You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
- Demonstrated ability to employ data-driven, digital first strategies for high quality lead generation.
- Customer-centric and driven by insights. You understand the customer journey and can leverage customer insights to design your campaigns.
- Great at building cross functional relationships. You've worked closely with data, sales, content and operations partners and experience managing and executing demand gen programs and campaigns for B2B companies.

**Nice to have**:

- Experience in CRM tools like Microsoft Dynamics CRM, HubSpot or Salesforce Marketing Cloud.
- Advanced skills and experience in Facebook Business, Google Ads (SEM) and LinkedIn Ads.
- Comfortable working with Google Analytics for website traffic analysis.
- Intermediate knowledge of Excel or Google Sheets.

**Why you should join Fairplay**:

- We’re a purpose driven startup that’s putting its efforts into generating better opportunities and financial products to the unattended entrepreneurs of Latin America.
- You’ll be part of a culture based on being brave by sharing your honest opinions, curiosity and willingness to learn new things, rationalizing decisions, humility, and empathy.
- Fully remote team. You can work from anywhere, as long as the time difference allows you to. There’s an office in Ciudad de México that you can use if you want.