Paid Media Specialist

**Position Summary**

The PPC Specialist is responsible for implementing paid acquisition strategies for clients across search engine marketing and social media advertising platforms. The PPC Specialist can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

**Role & Responsibilities**
- Manage and perform daily account responsibilities associated with Google Ads, Bing, Facebook, and LinkedIn for various clients.
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Develop and maintain client interest groups, targeted lists, and other applicable social media platform data in accordance with account daily and monthly budget caps, impression share, engagement rates, and other important account metrics.
- Manage large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads remarketing and other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Generate new paid search / social campaigns, ad groups, and accounts and aid in the creation of new paid search and social media marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search / social initiatives.
- Keep pace with search engine and social media industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance with client goals.
- Communicate with the team and management on project development, timelines, and results.
- Work closely with the other team members to meet client goals.

**About You**

People that do best in this role have these personality traits and work habits:
**Communication**: Excellent communication skills and confidence operating within a client-facing role

**Attention to detail**: Always double-check and proofread everything before submission.

**Organized**: Able to multitask and handle several projects at once.

**Time management**: Able to complete projects by their deadlines.

**Data-Driven**: Analytical with the ability to turn data into meaningful insights.

**Self-managed**: Hates being micromanaged and loves freedom and autonomy

**Knowledge**: Experience and/or passion in paid search (PPC), search engine marketing, or are interested in paid digital advertising.

**Who We Are**

REGEX SEO is a young, fast-growing marketing agency based in the US. We specialize in digital marketing solutions for home service businesses. In our short lifespan, our team of designers, developers, analysts, and marketers has catapulted many clients to the top of the SERP. Our interests are variable. We love challenges and working with clients who inspire us and expand our limits.

**Why Work with Us?**

**Recognizing success**
Hard work doesn't go unnoticed. Weekly appreciation shout-outs and company recognition events.
**Competitive Pay**
We are a young company, but we want our team to be well paid. We also offer a profit-sharing bonus structure to reward team members for their contribution.
**Open Door Policy**
Feedback is essential to our growth. We have weekly 1-on-1s to make sure everyone is heard.
**Company Updates**
We are transparent about what's happening in our company, from new projects to company goals and financials.
**We're 100% Remote**
Although we have hubs in Houston, Boston, and Queretaro, our company operates remotely. We'll support and sponsor in-person meetings with others but won't require it to allow you to live your best life.
**Flexible Hours**
Why put parameters around when we think you would work best? We have core hours somewhere between 8AM-6PM, but we believe that if your work gets done and your team is supported, you can create your own start and end time for a better work/life balance.
**Support to Upskill**
Sponsorship opportunities cover courses and professional accreditations, development, and conferences.
**Tools to Perform Better**
We offer reimbursement for tools and technology to help improve your work performance. We got you if you need another screen, software subscription, or just better headphones.

**Salary**: $20,000.00 - $29,000.00 per month

**Experience**:

- PPC: 3 years (preferred)

**Language**:

- fluent english (required)