Shopper Experience

**Function: Shopper Experience**

**Scope**: Beauty & Wellbeing.

**Location**: Bosques, CDMX.

**Terms & Conditions**: Full time.

**ABOUT UNILEVER**

Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

**JOB PURPOSE**
- The Brand Experience Lead Supports Brand Leads in creating integrated brand plans.
- Lead in developing and executing Brand activations, shopper & retail experiences (POS materials artwork, in-store activations).

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
- Develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results.
- Lead the planning and execution of in-store activations, events, and retail experiences, creating memorable moments that enhance the shopper journey and drive sales.
- Collaborate with the Influencer Marketing, PR and Content team to integrate partnerships into brand experiences, leveraging their reach and engagement to amplify events and generate content.
- Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.
- Analyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, and sales impact to measure ROI and inform future strategies.

**WHAT YOU WILL NEED TO SUCCEED**

**Experiences** **& Qualifications**
- ** Proven Experiential Marketing**: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
- ** Track Record in Beauty (preferred)**: Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
- ** Shopper Journey Optimi**s**ation**: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, etc.).
- ** Project Management Prowess**: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.
- ** Digital Marketing Exposure**: Familiarity with digital marketing channels, tactics, and their role in amplifying brand experiences.

**Other**
- ** Retail Experience**: If the role has a physical retail element, experience with visual merchandising, store design, or in-store events is valuable.
- ** Agency Background**: Working at an experiential marketing agency can provide diverse experience across multiple brands and projects.
- ** Data Analysis Skills**: Comfort using data to track activation performance, measure ROI, and inform future strategies.

**Skills**

**Brand Strategy & Vision**:

- ** Brand Understanding**: Deep understanding of brand identity, values, and how experiences can effectively translate and reinforce them to consumers.
- ** Strategic Alignment**: Ability to align activations with overall brand goals and marketing objectives, ensuring consistency in messaging and brand expression.

**Experiential Marketing Expertise**:

- ** Creative Concept Development**:Generating innovative and engaging brand experience concepts that align with brand objectives, target audience, and budget.
- ** Event Planning & Execution**:Strong organisational and logístical skills to plan, manage, and execute brand activations, events, and retail experiences flawlessly, whether online or offline (e.g., pop-up events, influencer partnerships, interactive digital campaigns).
- ** Online and Offline Experience**: While the role requires a digital-first approach, proven success in designing and executing impactful brand activations in both online and offline environments

**Shopper Journey & Retail**:

- ** Shopper Journey Mapping**: Analysing and optimising the customer journey across all touchpoints (online store, social media, physical retail if applicable). This includes identifying pain points and opportunities to enhance the experience at each stage.
- ** Retail Understanding**: Knowledge of visual merchandising, store design principles, and in-store customer experience tactics.

**Project & Budget Management**:

- ** Project Management**: Strong organisational skills to manage multiple activations, budgets, timelines, and stakeholders (internal teams, agencies, vendors).
- ** Budget Management**: Experience managing budgets, negotiating with vendors, and optimising spending for maximum impact.

**Digital Fluency & Technology**:

- ** Digital Marketing Integration**: Understanding of digital marketing channels and tactics to amplify