Brand Strategist

hace 2 semanas

Ciudad de México TOP Agency A tiempo completo

Are you able to interview key stakeholders to uncover important brand insights?

Can you synthesize these insights and other key inputs to develop a brand's unique positioning?

Can you write powerful narrative prose that gets clients believing in a brand's new vision?

Can you transform this vision into specific strategies, actionable tactics, and even possible campaigns?

Do you love the idea of launching a new brand in a new market or totally repositioning an existing one?

If the dynamic brand whisperer we just described sounds eerily familiar, then we might have the ideal role for you.

Some things to know about us:
First, we're not like every other agency. We believe in the power of strategy. We embrace new tools and technology. We swoon over an elegant process or system. We love structured creativity. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other agency around.

Second, we work a little differently. In 48 marketing disciplines across 6 functional groups, we're redefining what a full-service marketing agency can be. Our brand strategy division is one of our fastest growing divisions and our strategistsoften work on core positioning projects — including brand messaging, naming, and logo development work — and then transition to executions of that positioning with a special focus on website relaunches and creative advertising campaigns.

Does any of this get you intrigued? Ready to write up a brand manifesto? Are you wondering if this might just be the professional experience you've been searching for?

**Duties**:

- Develop strategic positioning and messaging documents for both new and existing client brands
- Coordinate with our visual branding and account teams to develop brand strategy slide decks
- Lead stakeholder interview sessions to uncover insights for use in brand strategy development
- Conduct focus group sessions to uncover additional insights
- Write copy for brand strategy documents and expressions of that strategy (such as new websites)
- Oversee or help implement specific messaging for client platforms or channels
- Work on agency council teams with others from PR, advertising, and digital disciplines
- Translate client branding asks into actionable briefs and scopes of work

**Requirements (unless you convince us otherwise)**:

- 3+ years in brand strategy work
- Experience working with multiple clients in an agency setting or multiple brands in an in-house setting
- A strategic thinker who can see the big picture while also paying attention to the details
- Ability to act as a lead interviewer and primary strategist at client meetings
- Ability to communicate strategies in written and visual form
- Ability to write persuasive prose that inspires and enlightens
Desire to be part of a high performing team and pitch in to help other team members when needed

About TOP Worldwide

If you want the feel of a fast-growing startup with the variety of client work that comes from a top agency, then you've come to the right place.

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