Marketing Specialist

hace 7 días

Ciudad de México Fortinet A tiempo completo

**Responsibilities**
- Work extensively with sales accounts teams to define the appropriate ABM strategy and priorities for the selected accounts
- Align closely with field marketing and sales to develop an Account Based Marketing Plan (Mainly One to One - One to Few) for a selected number of accounts: defining target persona within accounts, build messages that align to persona challenges and expected business outcomes, aligning stakeholders to deploy a multi-touch marketing plan
- Deploy ABM campaigns across various channels that align to sales goals and influence decision makers across the buyer’s journey.
- Work cross-functionally with content marketing teams and/or external agency to produce targeted, personalized assets that engage and convince target accounts to move through the sales funnel.
- Establish KPIs for ABM programs and partner with marketing operations to analyze and interpret key metrics/reports
- Program Analysis, reporting and optimization - measure marketing programs effectiveness and gather insights to drive future business and product planning and refine marketing strategies.
- Use of analytics tools to support strategy and enrich ABM programs
- Educate sales teams on ABM campaigns and drive adoption
- Work effectively with the local Field Marketing team, share best practices, optimize programs,
- ROI and Budget management

**Skills**
- 5+ year of experience in marketing roles with 3+ years of related ABM, enterprise demand generation marketing experience in the IT sector, preferably in IT security
- Proven track record with account-based marketing programs and experience working with enterprise account teams
- Ability to leverage data and insights in the development of and to continually optimize marketing plans
- Successful history in developing and executing new ABM programs
- ABM Software experience a plus (6 sense, Bombora, Madison Logic)
- Strong project management skills and ability to build and improve processes
- Ability to effectively work with cross-functional teams
- Strong business acumen
- Excellent verbal and written communications skills
- Proficient in Spanish and English languages, Portuguese is a plus
- Ability to work in a fast-paced business led environment

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