Lifecycle Marketing Analyst

hace 2 semanas

City, México PayJoy A tiempo completo

**About PayJoy**

PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2025 we have brought billions of dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.

**This role**

The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business.

**Key Responsibilities**:
- Implement lifecycle campaigns for acquisition, retention, and engagement.
- Implement messages and creatives in our CRM, in partnership with brand teams.
- Implement rapid testing to determine optimal campaigns to drive business goals.
- Implement A/B testing for campaigns, including analysis of results and performance.
- Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.

**Qualifications**:
- Bachelor's degree or studying in a field related to data analysis.
- 2+ years of experience running effective campaigns in a start up or high growth environment.
- Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in-app push and messaging channels.

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

**PayJoy Principles**

Finance for the next billion
- Ownership
- Break Through Walls
- Live Communication
- Transparency & Directness
- Focus on Scale
- Work-Life Balance
- Embrace Diversity
- Speed
- Active Listening

  • Lifecycle Marketing Analyst

    hace 3 días

    Mexico City PayJoy A tiempo completo

    Join to apply for the Lifecycle Marketing Analyst role at PayJoy The Lifecycle Marketing Analyst is responsible for implementing and executing lifecycle campaigns within our CRM, focused on the credit line and card business. Responsibilities Implement lifecycle campaigns for acquisition, retention, and engagement. Implement messages and creatives in our CRM,...

  • Lifecycle Marketing Analyst

    hace 2 días

    Mexico City PayJoy A tiempo completo

    Join to apply for the Lifecycle Marketing Analyst role at PayJoy The Lifecycle Marketing Analyst is responsible for implementing and executing lifecycle campaigns within our CRM, focused on the credit line and card business. Responsibilities Implement lifecycle campaigns for acquisition, retention, and engagement. Implement messages and creatives in our CRM,...

  • Lifecycle Marketing Analyst

    hace 2 días

    Mexico City PayJoy A tiempo completo

    A financial technology company in Mexico City is seeking a Lifecycle Marketing Analyst to implement and execute lifecycle campaigns within their CRM, primarily focused on credit line and card services. Responsibilities include managing campaigns for acquisition and retention, conducting A/B testing, and optimizing campaign flows. The ideal candidate will...

  • Lifecycle Marketing Analyst

    hace 12 horas

    City, Hgo., México PayJoy A tiempo completo

    The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business.ResponsibilitiesImplement lifecycle campaigns for acquisition, retention, and engagement.Implement messages and creatives in our CRM, in partnership with brand teams.Implement rapid testing to determine...

  • CRM Campaigns Analyst — Lifecycle

    hace 2 días

    Mexico City Jellyfish A tiempo completo

    A global digital marketing agency seeks a CRM Analyst in Mexico City. The role involves executing CRM campaigns and working on customer lifecycle products. Candidates should have experience in marketing automation, knowledge of HTML and CSS, and an understanding of digital analytics tools. This position is ideal for those passionate about innovative...

  • Lifecycle Marketing Manager

    hace 1 semana

    Mexico City ECD Digital + Strategy A tiempo completo

    Are you ready to join our team of caring, talented, and strategic marketers?We're on the hunt for a Lifecycle Marketing Manager who is passionate about customer journey strategy, lifecycle marketing, and driving measurable growth for e-commerce brands.You must be a Klaviyo expert!At ECD Digital Strategy, we've built a proven system to optimize website...

  • Content & Lifecycle Marketing Manager

    hace 2 días

    Mexico City Pro Coffee Gear A tiempo completo

    Job Position: Content & Lifecycle Marketing Manager Company: Pro Coffee Gear Location: Remote (Anywhere) Full-Time Pro Coffee Gear is a thriving e‑commerce company located on our scenic 20‑acre ranch in Austin, Texas. We specialize in providing top‑tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence...

  • Content & Lifecycle Marketing Manager

    hace 2 días

    Mexico City Pro Coffee Gear A tiempo completo

    Job Position: Content & Lifecycle Marketing Manager Company: Pro Coffee Gear Location: Remote (Anywhere) Full-Time Pro Coffee Gear is a thriving e‑commerce company located on our scenic 20‑acre ranch in Austin, Texas. We specialize in providing top‑tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence...

  • Lifecycle Marketing Manager

    hace 2 días

    Mexico City ECD Digital + Strategy A tiempo completo

    Are you ready to join our team of caring, talented, and strategic marketers? We're on the hunt for a Lifecycle Marketing Manager who is passionate about customer journey strategy, lifecycle marketing, and driving measurable growth for e-commerce brands. You must be a Klaviyo expert! At ECD Digital Strategy , we've built a proven system to optimize website...

  • HealthTech Martech

    hace 2 días

    Mexico City Top Doctors A tiempo completo

    Una empresa de salud en Ciudad de México busca un Martech & Lifecycle Manager con experiencia en marketing technology y email marketing. El candidato ideal debe tener más de 5 años en entornos B2B y habilidades en optimización de entregabilidad y segmentación. Las responsabilidades incluyen la ejecución de campañas de email marketing y la...