Vp Customer Data Platforms

**VP Customer Data Platforms**

Role Purpose:
The VP of Customer Data Platforms for Wealth and Personal Banking (WPB) Mexico is a key leadership position supporting the successful development and industrial implementation of the Analytic Data Marts, Customer Communication & CRM capabilities and infrastructure. The role holder is accountable for developing a clear strategy to deliver the MX WPB and Global Intelligence and Customer Communications Hub agenda, ensuring that sustainable competitive advantage be achieved via the development and solid management of strategic-analytic customer data infrastructure, as well as CRM factory capabilities.

The role holder will indirectly generate business profitability via the structuring of data and information for the proper identification of growth opportunities and efficiencies to increase the value thru campaigns and lead strategy management for 5+ million customers, while partnering with Products, Propositions, Channels, Distribution Heads to deliver RBWM strategic customer communications and data goals. He/She has direct responsibility of the incremental revenue created from centrally generated inputs and data for CRM leads and is a key enabler and indirectly accountable WPB total revenues. It also holds significant responsibility to ensure MX RBWM meets the regulatory and analytic data infrastructure and cloud hub requirements to serve as platform to perform sophisticated customer analytics in WPB. As various remediation programs and the need of sophisticated analytic data sets and Data Hubs need to be solved, Customer Data Platforms and Infrastructure are critical for delivering our key commitments to the MX strategy and regulators’ requirements.

**Principal Accountabilities**
- Responsible for the development of a CRM and Analytic Data Infrastructure that meets the needs of the users.
- Industrial implementation of Customer Analytic Data Platforms and CRM outcomes to support customer analytics and management of multi-channel and across customer lifecycle campaigns and communications: acquisition, cross sell, upsell, retention, win-back and remediation activity.
- Responsible for developing a best practice Analytic and Customer Datamarts & CRM capability for the MX. Setting the purpose and vision for the “data intelligence” specialisms for WPB
- Manages and leads the development of sophisticated Analytic Data Marts to be more innovative delivering increased value and data operating efficiencies to the business
- Provides thought and technical leadership in the design & implementation of the next generation of Analytic Platforms, CRM and Data Management capabilities for the MX
- Develops an effective WPB CRM and Data capability for the MX
- Implements a MX roadmap, aligned to the MX business requirements and leveraging the scale of the global CRM, Analytics and Data functions
- Implementation consistent and coherent marketing strategies and communication platforms according to segment and customer lifecycle.

Requirements

**Requirements**:

- Master’s in Finance, Business Administration, or related areas (desirable but not mandatory)
- 5+ years of experience in data marts environments creation.
- Experience with marketing database management initiatives, particularly product retailing to the mass market and affluent segments via multiple distribution channels (desirable)
- In-depth knowledge and expertise in database management, innovative data infrastructure, Cloud data strategy development and campaign execution analysis across multiple financial product categories and customer segments.
- Ability to lead teams of data analysts and data professionals
- Understanding of systems infrastructure and campaign management platforms in the retail banking industry
- Excellent communication skills (both in English and Spanish) in order to influence a wide range of audiences in different organization layers / geographies.
- Strong leadership skill.
- Ability to set strategic direction and influence stakeholders, business partners.
- Ability to operate effectively in complex business environment.
- Decision maker.

At HSBC we offer our colleagues a greater number of days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well-being, balance and care”