Dtc Brands Manager
hace 1 semana
Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.
El brand manager de DTC va a liderar el desarrollo de nuestra nueva marca de Courier. Tendrá que montar planes estratégicos de marca, desde su plano de comunicaciones, activaciones de marca en diferentes medios y su activación 360. Va a trabajar de cerca con agencias creativas buscando las ideas más disruptivas que apoyen al negocio y construyan la imagen de marca. Además trabajará de cerca con equipos de medios, agencias de PR y experiências.
El scope es para aplicación en todos los países de la marca, donde las ideas tendrán que tener impacto a nível global.
Estamos buscando una persona que piensa fuera de la caja, que está muy conectada con cultura, con el nuevo, con nuevos medios de comunicación y formas de activar una marca. Tiene que provocar al status quo para abrir el mundo de marca y realmente crear un marca única. Tendrá que entender de full funnel strategies, CRM, creación de comunidades.
De preferencia alguien que tenga experiência en otras marcas que hayan hecho trabajos disruptivos más digitales.
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