Latam Head of Clm and Automation Marketing

hace 4 días

Ciudad de México OLX Group A tiempo completo

OLX is the leading announcement platform for emerging markets. It has 17 brands and presence in more than 40 countries and a more than 5000 people team. OLX Autos is a thriving new company born to bring digital solutions to the decades-old problem of selling and buying used cars.

In our Marketing Department, we are seeking a Head of CLM- Customer Lifecycle Management who will be responsible for directing the Marketing automation area and assessing whether automation marketing efforts are effective within an ROI and a full-funnel approach. This is an enticing opportunity to partner with other marketing areas and with c level management regarding marketing and business outcomes.

**¿Which are going to be your responsibilities?**
- Report to the head of Marketing and C-Level executives of the company on the metrics and performance of the area.
- Drafting and report to C Level of the company regarding metrics and performance of the area
- Plan and ensure key strategies for every market and coordinate efforts within staff to ensure its development
- Ensure all the budgeting plans ensure campaigns scope, positiontioning and met global brand standards
- Manage and work closely with teams for measurement and proper usage of resources and foster teamwork to ensure the correct implementation of automation marketing campaigns.
- Work with global and regional managers to outline roadmaps and other managerial tools to develop revenue targets, enhance sales outcomes and impact the global marketing strategies.
- Advise teams to discover
- Coordinate plans and programs within the CLM Area with key stakeholders to ensure area strategies enhance leads generation and create sales opportunities.
- Identify improvement opportunities in the CLM area with measurable efforts
- Raise awareness about CLM best practices (clusterization of clients, integration of campaigns with SMS, instant messaging and push notifications
- Ensure all the budgeting plans ensure campaigns scope, positiontioning and met global brand standards
- Update KPIs of the CLM area and analyze dashboards data to identify improvement opportunities

**Required skills and capabilities**
- More than 10 years of experience in Marketing
- Knowledge of MailChimp, HubSpot and CRM platforms for marketing automation use.
- Experience in automation tools for SMS, instant messaging and Push Notifications.
- Interest in copywriting and Design Thinking will be valued as a plus.

**What do we offer?**
- Indefinite contract with the company
- Complimentary health insurance
- Free days
- Yearly bonus
- Free access to MyAcademy, e learning platform with access to more than 1000 courses.

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