Brand Analyst

hace 2 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

**Responsibilities**:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.
- Coordinate and execute short/long term complete marketing strategies
- Design and coordinate digital strategy with digital team for specific audiences
- Active participation in equity brand building across consumer touchpoints
- Responsible of setting and executing AOP analysis to further drive conclusions and strategic plans for brand growth
- Analysis of category/brand information and KPIS to generate reports and drive conclusions to help decision making to gain SOM (Internal database, Nielsen, ISCAM and Kantaar)
- Analysis of portfolio & recommendation aligned with revenue management & R&D
- Responsible to develop aligned with brand manager new VisId
- Tracking, monitoring and planning of the budget/expenses (working/non-working) and recommend action plan when needed

Qualifications:

- 1-2 years of experience in marketing roles (brands preferred)
- Basics of marketing knowledge (consumer insights, branding, digital mindset, product P&L, brand health / sales KPIs)
- Previous experience executing digital campaigns
- Capacity to analyze at deep level and connect data from different sources to drive actionable decisions
- Highly effective interpersonal skills -negotiator and strong communication to all organizational levels and teams
- Adaptive attitude and response towards change
- Proficiency in English (writing and oral)
- Nielsen, ISCAM, Mycsrostrategy and Kantaar data management

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