Consumer Experience Digital Manager

**BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.**
**To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can’t wait, let’s shape it together**

**British American Tobacco** **Mexico has an exciting opportunity for a Consumer Experience Digital Manager in Monterrey**

We are looking for a data-driven, creative and results-oriented Consumer Experience Digital Manager to lead and execute strategical digital initiatives. This role is crucial for driving and implementing projects more - effectively and efficiently. This position offers the opportunity to lead a team and significantly contribute towards the company’s growth and successes.

**Your key responsibilities will include**:

- Execute and manage digital strategies for new categories in Mexico, ensuring timely go-to-market plans and performance tracking.
- Scale third-party e-commerce channels (e.g. RAppi Adds) by optimizing placements, develop crm plans to grow the users data base.
- Plan, launch, and optimize Paid Media campaigns across Google Ads and Meta Ads to drive digital demand, leads, and conversions.
- Manage social media execution, including content calendars, influencer activations, and community engagement strategies to grow followers and boost interaction rates.
- Work cross-functionally with sales, trade, brand, and retail teams to align digital efforts with omnichannel marketing initiatives and retail activations.
- Monitor KPIs and performance dashboards, identify areas for improvement, and adjust campaigns in real-time to meet business goals.
- Coordinate day-to-day work with digital and creative agencies, including media buying, content production, and campaign rollout.
- Track and manage the digital marketing budget, ensuring efficient spend across all channels and accurate monthly reporting.

**What are we looking for?**
- 5+ years of experience in digital marketing or e-commerce roles
- Strong knowledge of Google Analytics, Google Ads, Meta Ads, and social media platforms
- Experience working with 1st or 3rd party e-commerce platforms
- Comfortable working cross-functionally and managing external agencies
- Data-driven mindset with strong analytical and reporting skills
- Highly organized, detail-oriented, and action-oriented

**What we offer you?**
- **Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives**:

- **Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.**:

- **You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills**:

- **We prioritise continuous improvement within a transformative environment, preparing for ongoing changes**

**WHY JOIN BAT?**
**We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.**

**Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.**

**We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).**

**Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience**here**.**

**If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.